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SG10T

SG10T. Paul Denimarck November 2011. Contents. Product Line and the SG10 fit Introduction Timeline SG10T configuration details Value Proposition and Positioning Target Audience Key Competition Pricing Summary Marketing Support. Intermec Scanner Range. Industrial.

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SG10T

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  1. SG10T Paul Denimarck November 2011

  2. Contents • Product Line and the SG10 fit • Introduction Timeline • SG10T configuration details • Value Proposition and Positioning • Target Audience • Key Competition • Pricing Summary • Marketing Support

  3. Intermec Scanner Range Industrial Build a more competitive product range SF51 Light Industrial SR61B SR61 T General Purpose SR30 Value Scanner SG20 Family Q1 2012 SG10T Tethered

  4. SG10 Introduction Timeline • BDU’s have been in field since August. • Distributor Stocking orders have been placed and have shipped over the last month globally. • There are approx 1500 units in distributor stock. • Production general availability (PQA) begins on November 15th. • Public launch and Product Page go live November 15th.

  5. SG10 Value General Purpose Scanner Simple, Affordable & Reliable Easy to use 1D tethered scanner @ low price w/ 3 yr warranty!

  6. Product Overview • SG10T1D-USB001 and SG10T1D-KBW001 • G - general purpose • 10 – entry class • T – tethered • USB – USB cable kit • KBW – KB Wedge kit • Key characteristics • Simple - USB and KBW interface only • Affordable - $140 US list (€108) • Reliable – Proven CCD technology backed w/ 3 yr warranty • Source of differentiation • 1D solid state CCD imager and one low price available to all • Roadmap • No line extensions identified at this time.

  7. Sales Support Materials • SG10 is live on INsider now • SG10 is in a new category of General Purpose Scanners • When released it will be joined by the SG20 • Product Profile • Comparison Matrix • Competitive Comparisons • Key Selling Points • Sales presentation • New version of EasySet

  8. SG10 Product Profile

  9. Value Proposition/Positioning Statement Value Proposition: For price sensitive small to medium sized businesses who seek to quickly increase profitability, the SG10 is a general purpose HH barcode scanner that enables businesses to achieve greater accuracy and efficiency in the areas of their business associated with the storage, movement, accounting and sales of their inventory and assets. Unlike lasers, the SG10 is based on solid state imaging technology that will provide better reliability all at a competitive price. Positioning Statement: Reliability and ease of use at an affordable price.

  10. Target Audience • Target markets • General Purpose scanning in retail and commercial apps • Applications • Counter / Desktop scanning • In store Retail – POS, Specialty counters • Commercial services (office scanning) - Insurance / Law Firm document tracking • Access Control, Tool Crib • Library book check out and in • Buyer, influencer, end user • Buyer - IT and or Purchasing managers (low value transaction) • Influencer – Operations managers / end user • End user preference key to acceptance • Market size, opportunity (70% mkt $ & 80% units served with GP scanners)

  11. Major Competitive Scanners DatalogicQuickScan QD2300 (1D laser) Motorola LS1203 (corded 1D laser) Honeywell 5145 Eclipse (corded 1D laser)

  12. Competitive Overview

  13. Pricing Strategy Summary Introduce at a leading competitive price vs. existing laser based technologies. Best list and lowest price to drive volumes through channel. New Discount code “E” only available through distribution No registration, No rebates

  14. THANK YOU!

  15. Q&A

  16. Marketing Overview

  17. Intermec Partner Concierge • Campaign In A Box • Campaign Material • Customer Focused Material • Program Website

  18. Campaign In A Box • Installed Base Program • Prospect Awareness Program • Marketing Promotions Program • Integrated Lead Generation Program Reserve your Campaign In A Box by November 18th and SAVE 15% You can launch the campaign in Q4 or Q1

  19. Campaign In A Box • Installed Base Marketing Program • Branded and hosted landing page • One email blast to your database • Co-branded Intermec product profiles • Program development & setup • Detailed reporting and updates • Campaign ROI analysis and reporting Complete Program $675 Price reduced from $795

  20. Campaign In A Box • Prospect Awareness Marketing Program • 1,000 prospect database contacts • Branded and hosted landing page • One email blast to prospect/customer database • Co-branded Intermec product profiles • Program development & setup • Detailed reporting and updates • Campaign ROI analysis and reporting Complete Program $1,015 Price reduced from $1,195

  21. Campaign In A Box • Marketing Promotions Program • 1,500 prospect database contacts • Branded and hosted landing page • Custom developed solution brief • Two email blasts to prospect/customer database • Co-branded Intermec product profiles • Program development & setup • Detailed reporting and updates • Campaign ROI analysis and reporting Complete Program $1,865 Price reduced from $2,195

  22. Campaign In A Box • Integrated Lead Generation Program • 1,500 prospect database contacts • 100 hours outbound telemarketing • Branded and hosted landing page • Custom developed solution brief • Two email blasts to prospect/customer database • Co-branded Intermec product profiles • Program development & setup • Detailed reporting and updates • Campaign ROI analysis and reporting Complete Program $5,095 Price reduced from $5,995

  23. Campaign Material

  24. Customer Focused Material • Co-Branding Available at No Charge • SG10T Product Profile • White Paper • Case Study • Presentation Material • Banner Advertising • Email Blast Template

  25. Get Started Today Intermec INsider http://www.intermec.com/partner-products/scansg10t/selling-points.aspx Intermec Partner Concierge http://PartnerConcierge.com/SG10T.php 480.704.4775 Or contact your CBM

  26. THANK YOU!

  27. Q&A

  28. COMPANY CONFIDENTIAL

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