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Birthe Mousten

Tartu Conference 2011. “Domain Loss in LSP Domains and Gaps in the Mental Lexicon: Challenges for domain experts and alienation and exclusion of non-domain experts”. Birthe Mousten.

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Birthe Mousten

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  1. Tartu Conference 2011 “Domain Loss in LSP Domains and Gaps in the Mental Lexicon: Challenges for domain experts and alienation and exclusion of non-domain experts” Birthe Mousten

  2. PurposeThe purpose of the research is to find out how well English loan words are adopted among young people in (in this case) Danish as a recipient language. The purpose is to check how well the communication of superstores comes across to ordinary people.

  3. MethodI collected from my mail box a brochure from the local megamarket (supermarket chain with a garden centre and some special shops under the same roof), called “BILKA”. The field covered was the general things you need for your everyday life and to some extent things needed for seasonal and leisure activities. I leafed through the brochure, which comes into the mailbox once a week, and randomly picked Engish loan words from different areas of the brochure. After having picked my words, I tested several sources and methods to help me root away inadequate words.

  4. Dansk Sprognævn - Words for something which has existed for long, but has got a new name - Old words with new meanings,  - Words used again but in a new and metaphorical way  - New abbreviations.

  5. Streetsmart technology • Streetsmart technology • Streetsmart commentaries • School smart or street smart (knowhow to fight) • Street smart fashion(Hindustan!) • Streetsmart letsusers fly through the city • Street smart ForexScam/..Review • Street-smart campaigns • Make younewsletters more street-smart • Streetsmart pack….stickers • Etc.

  6. Conclusions • - It seemsthat the young generation is not muchbetteroff in relation to understanding English than the rest of the population (I have really not checkedthat) • It seemsthatmuch of the communicationon the part of business failsbecause it is not reallyunderstood by thosewhosee the advertisements • The English lexicon is in many cases not verywelladopted in the Danish lexicon. • There is a veryvagueunderstanding of many of the terms adopted from the English language (digital) • Someadopted terms takeon a new meaning, e.g. streetsmart • Etc..

  7. From nowon.. • - Maybe testing with people 10 and 20 years older • -Maybe cross-testing with a class of US students • Maybe include one of my colleagues into the project who is much stronger than I on lexicography • Other maybes---

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