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Identifying Road Safety Risk Groups

Identifying Road Safety Risk Groups. Joanna Goulding Network Services Directorate. First Car Accident. Global fatalities. Government Strategy. ‘A new deal for transport – better for everyone’ 1998 White Paper Transport 2010: The 10 Year Plan’ 2000

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Identifying Road Safety Risk Groups

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  1. Identifying Road Safety Risk Groups Joanna Goulding Network Services Directorate

  2. First Car Accident

  3. Global fatalities

  4. Government Strategy • ‘A new deal for transport – better for everyone’ 1998 White Paper • Transport 2010: The 10 Year Plan’ 2000 • ‘Tomorrow’s Roads – Safer for Everyone’ 2000

  5. Government targets for reducing Road casualties by 2010 • 40% reduction in the number of people being killed or seriously injured in road accidents • 50% reduction in the number of children killed or seriously injured • 10% reduction in the slight casualty rate, expressed as the number of people slightly injured per 100 million vehicle kilometres • Tackle the significantly higher incidence in disadvantaged communities

  6. The Government’s strategy has identified a framework for improving road safety under 10 main themes: • Safer for children • Safer drivers – training and testing • Safer drivers – drugs and drowsiness • Safer infrastructure • Safer speeds • Safer vehicles • Safer motorcycling • Safer pedestrians, cyclists and horse riders • Better enforcement • Promoting safer road use

  7. The Trunk road Network

  8. Trunk Road Facts • In 2006, the KSI casualty figure was 2,399 • 376 people were killed on our network. • Of the KSI figure above there were 2,023 people seriously injured in accidents on our network.

  9. The 5 E’s • Engineering • Enforcement • Education • Evaluation • Encouragement

  10. Engineering • New Road Layouts

  11. New Barriers

  12. New Technology

  13. Improve General Awareness and Compliance

  14. Delivering the objectives • Engagement with delivery partners • Broad local partnerships • Co-ordination of road safety activities. • Road safety education • “Changing Lanes” Audit Commission. • The main issue is need to ‘Influence behaviour of road users’.

  15. Strategic Safety Action Plan Casualty Reduction • Education • Awareness raising • Partnership working. • Focus on primary customer groups • Improved information • Better incident data

  16. Key CustomersIdentified in the Strategic Safety Action Plan • Car Drivers and Occupants • Pedal Cyclists • Commercial Vehicle Drivers and Occupants • Equestrians • High Risk Groups – Young & Elderly Drivers • Motorcyclists • Pedestrians • People with Reduced Mobility • Workers on the Network

  17. Education • Know that it works • THINK seat belt campaign • 89% in 1997, 93% in 2004 • THINK Drink/Drive campaign • Of over 2000 people involved in research by BMRB source ref BMRB/RG/KB/45105227 • Two thirds (67%) strongly disagreed it was safe to drive after two drinks. • Two thirds (67%) agreed overall that one drink made them a worse driver.

  18. Driver Information Programmes • Delivery at a local level • Support the National DfT initiatives • Not branded as Highways Agency products • Designed to increase overall awareness about key road safety issues.

  19. Driver Information Programmes (DIPs)

  20. Delivering the national strategy at an area level An Area’s work on safety includes: Actively supporting the 5 Es through partnership working Targeting user groups through DIPs used at educational events and campaigns in conjunction with partners E.g. business drivers, motorcyclists, young drivers and road worker safety Delivering engineering improvements to roads

  21. Area Safety Action Plan Captures the Area’s specific casualty reduction work: Area safety performance Accident cluster site analysis Historic user group analysis Partnership working & meetings calendar Calendar of educational events & campaigns, with DIPs to be used

  22. Extract from ASAP diary

  23. Partnership working Cycle

  24. Driving Safety Delivery Across the Agency

  25. Evaluation Engineering - Value Management, - Post Opening Project Evaluation Education - Establish benefits of DIP’s - Estimate the likely cost- benefit ratio of the DIP’s

  26. What We Need Your Help With • How effective are our interventions? It is important to monitor our progress in terms of effectiveness and value for money, how best can we do this? • Accident data enables Managers to develop actions to improve road safety and monitor progress, is there a better approach? • New Technology, we need new technology that supports the driver and initiatives to change driver behaviour and encourage safer driving practice, can you deliver this?

  27. Our aim to raise awareness and change attitude and improve driver behaviour. • You never know what you may face!

  28. Thank you • Contact details Joanna.goulding@highways.gsi.gov.uk 0121 678 8467 or 07881 773917

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