1 / 18

Managing cultural diversity in the hospitality industry

Managing cultural diversity in the hospitality industry. Seminar presented by: Garibaldi A, Stanisic G, Petrides P, University of West London . Introduction. http://www.youtube.com/watch?v=ib-Qiyklq-Q. Objective of seminar. To explore

westbrook-sterling
Download Presentation

Managing cultural diversity in the hospitality industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Managing cultural diversity in the hospitality industry Seminar presented by: • Garibaldi A, • Stanisic G, • PetridesP, • University of West London

  2. Introduction • http://www.youtube.com/watch?v=ib-Qiyklq-Q.

  3. Objective of seminar To explore • What is cultural diversity and how can it be effectively managed in the Hospitality Industry?

  4. Overview of seminar • Section 1 – What is Culture and diversity • Section 2 – What is cultural management • Section 3 – Cultural diversity in the hospitality industry • Section 4 – Legislation and policies relating to cultural diversity • Section 5 – Hofstede’s Cultural dimensions theory • Section 6 – The mosaic model by Kandola and Fullerton. • Section 6 - Managing cultural diversity • Section 7 - Cultural diversity and its benefits • Section 8 - Challenges and issues with cultural diversity • Section 9 – Conclusion and Questions ?

  5. Culture • … that complex whole which includes knowledge, belief, art, law, morals, custom and other capabilities and habits acquired by man as a member of society. Taylor (1871) citied in Minkov (2011) • Culture - human activity and symbolic structure designs that emphasize the importance and value of the actions. (Reisinger, 2009)

  6. Culture diversity management • Culture diversity encompasses “… language, culture, race, nationality and religion” (Devine et.,2007:125) • Effective managerial response to the challenges of managing increasingly diverse workforces (Gröschl, 2011)

  7. Cultural diversity in hospitality industry • Migrant workers have formed a substantial part of the hospitality workforce in UK (Janta,2011). • The growth of cultural diversity in the hospitality workforce results from a combination of global or international factors and conditions within the host country environment (Baum, 2007)

  8. Legislation and policies relating to the cultural diversity • The Equality Act 2010 legally protects people from discrimination in the workplace and in wider society (UK Government, 2013)

  9. Hofstede,s cultural dimensions theory "Culture is the collective programming of the mind that distinguishes the members of one group or category of people from others“ Hofstede (2013)

  10. Hofstede,s cultural dimensions theory Hofstede 2013

  11. Hofstede,s cultural dimensions theory • Power Distance, • Uncertainty Avoidance, • Individualism versus Collectivism • Masculinity versus Femininity • Long Term versus Short Term Orientation • Indulgence versus Restraint (Hofstede, Hofstede & Minkov, 2010)

  12. Kandola and Fullerton mosaic model Mission and values Objective and fair processes Skilled workforce: aware and fair Active flexibility Inclusive Culture that empowers Kandola (2006)

  13. Cultural diversity and its benefits • Rise people interpersonal skills. • Increases team-work. • Expand innovative and creativity. • Different attitudes and behaviors. • Skills and variety of language spoken. • Growth company credibility. • Increases productivity on complex tasks. Divene et al 2007, Clements & Jones 2006, Peterson 2004, Sonnenschein 1997, Blair et al 2000

  14. Challenge and issues with cultural diversity • Communication. • Commitment and loyalty. • People perceptions of change. • Complicates decision-making. • Generate conflict. • High employment turnover • Discrimination and legal ramification. Baum et al 2006, Carr-Rufino 1999, Cox & Blakes 2001, French 2007, Holaday 2007, Schneider and Barsoux 2003, Wrench 2001,

  15. Managing cultural diversity • Adopt an employee relationship management system. • Overcoming stereotyping and discrimination. • Training. • Empowerment of individual. • Appraisal and performance evaluation. • Implementing and practicing cultural diversity policy. • Equal treatment/treat people individually Groschl 2011, Ledwith & Seymour 2001, Madeira 2011, Maxwell et al 2000, Seymen 2006, Testa 2004, Wirth 2001

  16. Conclusion & Question Diversity is an increasingly important component of the 21st century workplace. But putting these strategies into action, your organisation will be well-positioned to leverage the power of difference. (Leondakis 2011)

  17. References • Accor Hotels (2009), Workforce diversity, (online), Available from:< www.accor-na.com/diversity/index.asp> (Accessed October, 2013) • Baum, T. (2006). Human Resources Management for Tourism, Hospitality and Leisure: An International Perspective. London: Thomson Learning • Chiavenato, P. (2005) The New Time for Administration. Expanding Knowledge in Cultural Diversity International Journal of Human Resource Management, Vol. 2, pp. 85. • Devine, F., Baum, T., Hearns, N. and Devine, A. (2007) "Managing cultural diversity: opportunities and challenges for Northern Ireland hoteliers", International Journal of Contemporary Hospitality Management, Vol. 19 Iss: 2, pp.120 – 132 • Dubrin,P. and , Andrew.J. (2003) Fundamentals organisational behavior. S/L: Cengage Worldwide Hospitality and Tourism Themes, Vol. 5 Iss: 9, pp.38–42 • Gröschl, S. (2011) "Diversity management strategies of global hotel groups: A corporate web site based exploration", International Journal of Contemporary Hospitality Management, Vol. 23 Iss: 2, pp.224 – 240 • Equality Act 2010: guidance (online) Available from: <https://www.gov.uk/equality-act-2010-guidance>. (Accessed on October 2013)

  18. Hanashiro, D and Carvalho, F.P. (2008) Cultural diversity: an overview and • reflections for the European reality, Ed. 47, Vol. 11 No. 5. • Hearns N.,Devine F.,Baun T (2007)The implications of contemporary cultural diversity for the hospitality curriculum, Education and Training Vol. 49 No. 5, 2007,pp. 350-363, Emerald Group Publishing Limited • Madera, J.M. (2011) "Removing communication barriers at work: What workforce diversity means for the hospitality industry", Worldwide Hospitality and Tourism Themes, Vol. 3 Iss: 4, pp.377 – 380 • Maxwell, G., McDougall, M. and Blair, S. (2000) "Managing diversity in the hotel sector: the emergence of a service quality opportunity", Managing Service Quality, Vol. 10 Iss: 6, pp.367 – 373 • Melia, D.M. and Kennedy, E. (2005), Cultural Diversity: A Management Perspective, Dublin Institute of Technology, Dublin. • Okoro, E. & Washington, M. 2012. Workforce Diversity and Organizational Communication: Analysis of Human Capital Performance and Productivity. Journal of Diversity Management. Vol. 7 No 1. • Seymen, O. A. (2006) "The cultural diversity phenomenon in organisations and different approaches for effective cultural diversity management: a literary review", Cross Cultural Management: An International Journal, Vol. 13 I: 4, pp.296 – 315

More Related