TOTAL U.S.

1. TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – JUN 2013 vs. 2012

2. Methodology • Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) • IRI gathers chain-wide sales across all RMAs (Retail Market Areas) • Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers • Data is entered into CAST system • Using CAST, data is queried and reported approximately every 4 weeks • Average Selling Price (ASP) is not Advertised Retail Price • Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase • Categories: Total Avocados Fruit = Total Fruit excluding Avocados Produce = Total Produce including Avocados • Timeframe: YTD Q1 and Q2 (January – June) 2013 • Retail data provided by IRI / FreshLook Marketing • Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews

3. Total U.S.: Highlights - YTD through Q2 • Overview based on the following Regions: • California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West • Total U.S. Overview • Avocado retail dollar trends through Q2 outpaced Fruit and Produce retail dollar trends • 2013 versus 2012, Avocado dollars grew +14%, which outpaced Fruit and Produce by +5 points and +6 points, respectively • Total U.S. 2013 category units were +21% higher than prior year and +59% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLUs 4225, which grew +134 million units • Total U.S. 2013 category dollars were +14% higher than prior year and +23% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLU 4225 which grew +$87 million • Total U.S. 2013 category ASP of $0.97/unit was -5% lower than prior year and -22% lower than 2011 • Total U.S. Per Store Averages • 2013 Average dollars of $9,794 per store were +12% higher than 2012 and +17% higher than 2011 • 2013 Average units of 10,100 per store were +18% higher than 2012 and +50% higher than 2011

4. Total U.S.: YTD through Q2 Retail Dollar Trend Comparisons • Avocado retail dollar trends through Q2 outpaced Fruit and Produce retail dollar trends • 2012 versus 2011, Avocados outpaced Fruit and Produce by +4 points and +7 points, respectively • 2013 versus 2012, Avocados outpaced both Fruit and Produce by +5 points and +6 points, respectively • 2013 versus 2011, Avocado dollars grew +23%, which outpaced Fruit and Produce by +10 points and +14 points, respectively

5. Total U.S.: YTD through Q2 Avocado Retail Overview Category dollars grew +8% in 2012 and +14% in 2013 for a net growth of +23% over 2011 Category units grew +32% in 2012,and +21% in 2013 for a net growth of +59% over 2011 Category average selling price (ASP) decreased -18% in 2012 and -5% in 2013 to $0.97/unit

6. Total U.S.: YTD through Q2 PLU Comparisons • Avocado Retail Units increased by +20% and nearly +126 million units through Q2 2013 vs. 2012. Growth was driven by PLUs 4225, 4770 and Bagged Avocados • PLU 4225 exhibited growth of +32% and an increase of over +78 million units in through Q2 2013 vs. 2012 • Avocado Retail Dollars increased by +14% and +$89 million dollars through Q2 2013 vs. 2012. Growth was driven by PLUs 4225, 4770 and Bagged Avocados • PLU 4770 had an increase of +118% • PLU 4225 had a Retail Dollar increase of over +$67 million • All PLUs declined in price vs. 2012, but PLU 4770 saw the biggest decrease, -25% to $1.31/unit

7. Total U.S.: YTD through Q2 Category Per Store Averages • In 2013, per store dollar and unit averages exhibited growth over the prior years • 2013 Average Dollars of $9,794 per store were +12% higher than 2012 and +17% higher than 2011 • 2013 Average Units of 10,100 per store were +18% higher than 2012 and +50% higher than 2011

8. Total U.S.: 2011 through Q2-2013 Per Store Averages By Quarter - Units vs. ASP • Average Retail Units Per Store • The peak quarter was 2013-Q2 at 5,301 units per store when ASP was $0.99/unit • The lowest quarter was 2011-Q3 at 2,909 units per store when ASP was at its highest point, $1.51/unit • ASP • Lowest ASP to date occurred during 2013-Q1, $0.95/unit • Highest ASP to date occurred during 2011-Q3, $1.51/unit

9. Total U.S.: Highlights - YTD through Q2 • Overview based on the following Regions: • California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West • Total U.S. Overview • Avocado retail dollar trends through Q2 outpaced Fruit and Produce retail dollar trends • 2013 versus 2012, Avocado dollars grew +14%, which outpaced Fruit and Produce by +5 points and +6 points, respectively • Total U.S. 2013 category units were +21% higher than prior year and +59% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLUs 4225, which grew +134 million units • Total U.S. 2013 category dollars were +14% higher than prior year and +23% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLU 4225 which grew +$87 million • Total U.S. 2013 category ASP of $0.97/unit was -5% lower than prior year and -22% lower than 2011 • Total U.S. Per Store Averages • 2013 Average dollars of $9,794 per store were +12% higher than 2012 and +17% higher than 2011 • 2013 Average units of 10,100 per store were +18% higher than 2012 and +50% higher than 2011