RightStor Your Data: Efficient and Cost-Effective Storage Optimization Solution

1. Storage Optimization “RightStor” Your Data

2. Agenda • Objectives • Cima’s Point of View • The Data Growth Problem • Data Lifecycle Progression • Primary Data Storage Considerations • Secondary Data Storage Considerations • Topics for Discussion • The Cima Approach • Next Steps & Call to Action

3. Objectives • Educate our audience on the latest trends in data storage and data protection to encourage strategic decision making • Serve as a means to stimulate thought and explore alternatives for selection of storage to process and protect valuable business data • Convey the Cima Solutions Group approach to addressing our clients’ needs for reliable and efficient IT storage solutions which create financial value

4. Cima’s Point of View • Cima has seen evidence that businesses are making storage decisions using traditional approaches, without awareness of options that exist in the marketplace, and how those options have created opportunities for dramatic cost savings and increased levels of resiliency • The rate of storage consumption is outpacing the reductions in cost, and therefore businesses will continue to spend more on storage if they employ their existing paradigms …RightStor Your Data RightStoring is the process of identifying the most efficient and cost effective location for storage and protection of corporate data

5. The Data Growth Problem • “There are 100 million Microsoft Office documents created every day” • Forrester Research • “Last year, 161 Exabytes of digital information were created, representing 3 million times the information in all the books ever written” • IDC • “58% of new corporate data growth is unstructured data such as Microsoft Office documents, set to grow at an annual rate of 96%” • Taneja Group The exponential growth in data mandates that companies explore efficiencies in data storage and data protection

6. The Data Lifecycle Progression - I • All data progresses through a value continuum from creation to archival and deletion Creation Primary Secondary Archival or (Storage) (Backup) Deletion • The primary differentiator from business to business is the speed at which data progresses through its lifecycle

7. The Data Lifecycle Progression - II • Due to the increased value of corporate data, technologies typically considered for secondary storage become a more important in the “active” data lifecycle discussion Creation Primary Secondary Storage Storage • In addition to platform decisions, businesses must be prepared to address changes in data protection and recovery / retrieval to support end user needs

8. Primary Storage Considerations • What key capabilities or functions are needed? • What are my performance expectations? • What level of data protection is needed? • What protocols do I need to support? • Are multiple systems sharing the same primary storage? • Does interoperability with existing technology present an issue? • What role does Storage Virtualization play? • Is the data value best served with Tiered storage? • Should I be in the “Cloud”?

9. Secondary Storage Considerations • What key capabilities or functions are needed? • Are our Recovery Objectives (RPO / RTO) clearly defined? • What role does Storage Virtualization play? • Is my infrastructure designed to support data replication? • Is there value in considering Data Deduplication? • What regulatory or compliance issues must be considered? • Can this technology be eliminated altogether? • What “pain” exists if there is an infrastructure failure? • Are appropriate controls in place to prevent changes?

10. Topics for Discussion • The “Problem” • Existing Technology • Functional Capabilities / Shortcomings • Reliability • Infrastructure (SAN / iSCSI / NAS) • Performance • Upgrade Expense • Maintenance Support • Technical Support / Coverage • Obsolesence • Skills • Etc… • Etc…

11. Cima’s On Time, On Target Approach Cima Solutions Group uses a proven, iterative approach to addressing our clients needs. Our three-phased process begins with an understanding our clients business issues through a detailed assessment, which clarifies the requirements, identifies possible solution alternatives, and formulates the total cost of ownership.

12. Phase I - Assess & Discover • Business • Define the business problem • Understand the business requirements • Assign a value to each requirement • Identify the “Pain” • What is lost if you do not accomplish this? • Prioritize the requirements • Technology • Evaluate existing environment • Identify strengths & weaknesses • Analysis (Deliverable) • Confirm weaknesses are not addressing the pain Assess & Discover Cima Process Options Solution

13. Phase II - Explore Options • Data Value Analysis • Evaluate data residency options and data prioritization (tiering) • Consider cost-effective data protection (CDP / Virtualization) • Document how the requirements are addressed by the capabilities • Options • Compare options against documented requirements • Refine the value proposition Assess & Discover Cima Process Options Solution

14. Comparing Alternatives • We measure how potential solutions compare against one another, mapped to the defined requirements

15. Phase III – Solution Recommendation • Identification • Select the solution which is supported by the process inputs • Deliver solution justification summary Assess & Discover Cima Process Options Solution

16. Justification • We can offer justification assistance using a Total Cost of Ownership calculation for the proposed solution

17. Next Steps & Call to Action • Self assess your stage in the analysis process • Choose how to use Cima Solutions Group • Oversight to Your Process • Requirements Definition • Identify Alternatives • Process Validation • Review strategies for Solution Justification

18. Thank YouKenneth B. ScottDirector – Storage Sales(972) 499-8266kscott@cimasg.com

19. Comparison Phase Backup Slides

20. Disk Tiering Approaches - 1 Traditional disk tiering is often implemented using a physical segregation of disks within a common infrastructure, or with multiple subsystems under application control • Issues: • Inefficiencies exist in the migration of data between tiers / often manual initiation • Migration of data is typically “one way” • Migration of data consumes valuable processing resources • All tiers compete for same processing and perform resources • Lower cost disk price advantage is mitigated by infrastructure Return

21. Disk Tiering Approaches - 2 Virtualized disk tiering utilizes an external appliance to manage the copying or migrating of data between tiers – including between physical subsystems • Benefits: • Allows for storage pooling • Introduces performance advantages by aggregating resources • Allows for thin provisioning • Allows for re-use of existing infrastructures • Supports online data migration • Supports Information Lifecycle Management • Streamlines software licensing • Simplifies asset recovery Return

22. Disk Tiering Approaches - 3 Tierless storage subsystems exploit parallelism of commodity disks to provide higher performance and availability with lower cost technology • Benefits: • Allows users to simply “set it and forget it” • Removes the need for tiering through parallelization of low cost technology • Simplifies data management • Lowers the Total Cost of Ownership for disk storage • Introduces linear scaling of performance • Incorporates thin provisioning by design Return

23. Disk Tiering Approaches - 4 Flexible Tiering supports an automated, two way migration of data across disk tiers, controlled by application IO patterns • Benefits: • Allows users to simply “set it and forget it” • Removes the complexities associated with multiple disk tiers by automating data movement • Simplifies data management • Data is managed at a more granular level • Lowers the Total Cost of Ownership for disk storage • Incorporates thin provisioning by design • Minimizes the footprint by leveraging more high capacity drives Return

24. What’s to Come… SVC-Like Virtualization DS8000 RAID Fibre & iSCSI Application Aware FlashCopy XIV GUI Coming October 7, 2010 Easy-Tier

25. What’s to Come… Tape Fallacies Exposed - The Future of Tape is Bright  by David Hill, The Mesabi Group