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Marie L. Radford Chair, Department of Library & Information Science & Associate Professor

Data Matters for User Service: Acquiring & Assessing the Impact of NYPL’s Money Matters Grant-Funded Initiative. Marie L. Radford Chair, Department of Library & Information Science & Associate Professor Rutgers University, NJ Kristin McDonough

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Marie L. Radford Chair, Department of Library & Information Science & Associate Professor

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  1. Data Matters for User Service: Acquiring & Assessing the Impact of NYPL’s Money Matters Grant-Funded Initiative Marie L. Radford Chair, Department of Library & Information Science & Associate Professor Rutgers University, NJ Kristin McDonough Director, Science, Industry, and Business Library, The New York Public Library Library Research Round Table American Library Association Conference Chicago, Illinois June 27th-July 2nd, 2013

  2. The New Normal

  3. Agencies Mandated to Develop Consumer Education Programs

  4. Pre-Training Survey of Branch Staff • Why • How • What We Found

  5. Grants: Acquisition & Execution • Not about the money…but the meaning • Opportunity lookout • Chat before submission • Pitch & pivot • Define scope • Manage RFP process • Negotiate and collaborate with contractor • Engage internal stakeholders

  6. Evaluating Money Matters • Goal: To create a corps of frontline staff equipped with the skills & confidence to meet the growing need among their patrons to access timely, accurate & trustworthy information about personal finance. • Evaluation • IMLS requirement • RFP by NYPL to recruit outside evaluator • Measure MM’s success in meeting goals for: • Individual workshops (content & format) • Instructors • Overall program

  7. Money Matters Pro Program Staff Training Portal http://bit.ly/NYPLMoneyMatters

  8. Evaluation Design • Mixed-Methods • Quantitative & Qualitative • Instruments designed with NYPL input • Surveys • Pre-Training Survey • Immediate Post-Training Survey • Final Post-Training Survey • Observation • Focus Groups • Website Analytics

  9. Surveys • Mix of paper & online (Survey Monkey) • Staff cooperation vital • Understand need & purpose • Paper successful for individual session evals (100% return rates) • Online useful for Pre & Post surveys • Incentive for Final Survey (gift card raffle)

  10. Money Matters Workshops

  11. Immediate Post-Training Survey Results • Completed at end of each training workshop • Nearly 100% return rate (administered on-ground) • Uniformly excellent results (means 5.0 to 4.0) • Quality of instruction • Content/scope • Activities/scenarios • Resources/handouts • Likert scale = Strongly Agree (5) to Strongly Disagree (1)

  12. Immediate Post-Training Survey Results “Before this workshop, how prepared were you to answer patron questions? • 3.0 to 2.3 (mean, on several PF topics) “After completing this workshop how well prepared are you to answer patron questions?” • 5.0 to 4.0 (mean, on same PF topics) Reported all workshops practical, relevant, enjoyable, excellent instructors, & useful in daily interactions with NYPL patrons.

  13. Survey Results: Pre-Training (n= 90, 69%)vs. Final Post-Training (n= 95, 73%) Confidence in knowledge & understanding Personal Finance • 2.6 (Pre-Training mean) rose to 3.9 (Post-Training mean) Adequate training in locating quality PF resources • 2.7 (Pre) rose to 4.2 (Post) Adequate training in evaluating PF resources • 2.7 (Pre) rose to 4.1 (Post) Would welcome PF questions • 2.8 (Pre) rose to 3.8 (Post)

  14. Staff Voices on Money Matters Program • “Suggested to a single mom that starting to save now for her child's college education is beneficial because of the time value of money.” • “Helped a patron who was a grandfather find information on how to pay his granddaughter's college costs and how to ask financial questions.” • “Helping immigrants at the adult learning center set up bank accounts and helping them to improve their financial knowledge.” • “I understand investment company information and reports better since I'm more comfortable with financial terms.”

  15. Conclusion • Critical factors in successful MM program • Clear vision of need & goals • Talented/qualified instructors • NYPL involvement in content & design • Staff cooperation in evaluation • Feedback & adjustments • Early observation • Mid-point Focus Groups • Interim reports

  16. Acknowledgements & Contact • This is one of the outcomes from the project Money Matters Financial Education Program • Funded by the Institute for Museum and Library Services (IMLS) and NYPL • Special thanks to: Marzena Ermler, T.J. Woods, Gretchen Smith, Brandy McNeil, Barbara O’Neill, & Carole Glade • Staff training portal Money Matters Prohttp://bit.ly/NYPLMoneyMatters • Money Matters Web Site: http://www.nypl.org/moneymatters

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