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CREATIVE TECHNOLOGIES 8

CREATIVE TECHNOLOGIES 8. INTRODUCTION TO MULTIMEDIA. Objectives. At the end of this lesson, students should be able to: Define what multimedia is Enumerate the various forms of multimedia Appreciate the use of multimedia in the life today. History Of Multimedia.

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CREATIVE TECHNOLOGIES 8

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  1. CREATIVE TECHNOLOGIES 8 INTRODUCTION TO MULTIMEDIA

  2. Objectives At the end of this lesson, students should be able to: • Define what multimedia is • Enumerate the various forms of multimedia • Appreciate the use of multimedia in the life today

  3. History Of Multimedia • What can we say about the evolution of media that has taken place for thousands of years? • Since the dawn of time, people have had the need to communicate with one another • This created what we called as communication media http://www.december.com/present/mediaev.html

  4. Multimedia The notion of Multimedia Consists of two words: Multi (Latin)= many; much; Medium(Latin) = An intervening substance through which something is transmitted or carried on.

  5. What is Multimedia? • Multimedia can be any combination of text, graphics, sound, animation and video, to effectively communicate ideas to users delivered by computer or any other electronic devices.

  6. What is Multimedia? (Other definition) • ‘Multimedia is any combination of text, art, sound, animation, and video. It is delivered to the user by electronic or digitally manipulated means. A multimedia project development requires creative, technical, organizational, and business skills.’ Tay Vaughan Multimedia : Making it work 7th Ed.

  7. What is Multimedia? (Other definition) • ‘“Multimedia is the presentation of a (usually interactive) computer application, incorporating media elements such as text, graphics, video, animation and sound on computer.” Stephen McGloughlin Multimedia: Concepts & Practice

  8. Digital environment USER Multimedia Building Block Elements of Multimedia

  9. Why Multimedia? • Ease of use • Intuitive Interface • Immersive experience • Self-paced interaction and better retention • Better understanding • Cost effectiveness • More fun = greater efficiency

  10. Multimedia has a number of distinct and unique features, including: Based on Edgar Dale (Cone Of Learning), on average, people remember: 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see,  multimedia approach multimedia rich elements, multi-sensory delivery system can facilitate greater retention of new knowledge

  11. Summary • Multimedia is the combination of text, graphics, sound, animation and video, to effectively communicate ideas to users delivered by computer. • Elements/form of multimedia are text, graphics, sound, animation and video.

  12. References • Vaughan Tay. Multimedia: Making It work. 7th Edition. McGraw Hill • McGloughlin Stephen. Multimedia: Concepts and Practice. Prentice Hall

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