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Bleisure

Bleisure. Module 713: Multinational and tourist groups Presentation by Arsiriy Karl and Baechler Magalie on November 11 th 2013. Table of contents. Introduction Definition and examples Companies using bleisure What encourages bleisure and opportunities

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Bleisure

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  1. Bleisure Module 713: Multinational and tourist groups Presentationby Arsiriy Karl and Baechler Magalie on November 11th 2013

  2. Table of contents • Introduction • Definition and examples • Companies using bleisure • What encourages bleisure and opportunities • Different views on bleisure • Relationship between travel law, leisure and business • Conclusion • Sources

  3. 1) Introduction • More people traveling • Travel for leisure and business purposes • Mix of thesecategories: bleisure

  4. 2) Definition and examples • From Collins Dictionary: « Bleisureis the blurry line between business and leisure trips » • Growing trend in travelindustry • First emerged in USA and then Europe • Top destinations for bleisure in USA: San Diego, Seattle and Denver

  5. Vacation time goes unused by most Americans Source: Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ Also used by Roland Schegg

  6. 3) Companiesusingbleisure • Design Hotels • James Hotels • Ritz-Carlton (Marriott) • StarwoodHotels • CitizenM

  7. 4) What encourages bleisure and opportunities • LCCs and TCsmethods • Globalisation of information and merging life styles • Hotelloaylty programs • Lostopportunities: www.bleisure.com/ • Cruising?

  8. 5) Differentviews on bleisure • Benefits for employees and employers • Employees: lesstired, save money, not frustratedbut happier, spend more time withfamily • Employers: save money, better image of company, more efficient and productive

  9. 6) Relationship betweentravellaw, leisure and business • Furtherlegal trend evolution in comparisonwithtraditional packages

  10. 7) Conclusion • New trend • Has a lot of advantages • Will probablyexpand in Eastern countries

  11. 8) Sources • Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyalty-programs • Bluiminck, Natalie (2010). Beste en slechtstehotel van Nederland". Retrieved from http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/ • Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved fromhttp://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/ • Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure • Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from http://www.parliament.uk/briefing-papers/sn06040 • Design Hotel AG. Best of bleisure. Retrieved from http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9 • Dezeen.(2008).. CitizenMby Concrete.Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/ • Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special-report-bleisure-principle • Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ • Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality-news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier+%28eHotelier+Global+Hospitality+News%29 • Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcations-provide-fun-on-budget-in-tight-times/nQt9c/ • The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece

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