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The above strategies are tested again and again and they worked for most of the online businesses. Which strategy do you like most among all? Pick one and start implementing.
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ENHANCE YOUR ONLINE BUSINESS - WHITEROBO -
INTRODUCTION The key word in online business now-a-days is “testing”. • If you don’t test your current strategy first, you may see a dissonance between your desired and actual results 2
Nowthequestion remains what to test? Here’re 4 strategies you can test to increase your online business. 3
Strategies • For majority of online businesses these strategies worked. • The strategies are • -Focus on one product • -Write great copy • -Think about your headline • -Reposition your opt-in 4
Focus On One Product • In the book “The Paradox of Choice – Why More is Less”, psychologist Barry Schwartz remarked that if you eliminate options from consumers’ minds, it can greatly reduce their anxiety. • On your product or service page , try to focus on one product or service and write a great copy about it. • It has been shown in research that people purchase more when they’ve nothing to opt from. 5
Write Great Copy • People don’t buy for benefits, they buy for relatedness. • Don’t talk about how your product will help them, rather rephrase it with how they will solve their problems. • If you understand these two things – talking the language of your customers and solving a major problem they’re facing, you will sell much more. 6
Think About Your Headline • Your headline can make or break the chance of making a sale. • The first thing your prospective customer will read in your landing page is your headline. • Make sure it should have a higher emotional marketing value. • Without higher emotional value, your potential customers will not feel related to your product. 7
Reposition Your Opt-In • Your opt-in is the most important part of your website. • Once people subscribe to your email list, you have a large number of potential customers who will hear from you once or twice in a week. • Reposition your opt-in in the top right hand corner of your blog/website so that it will be visible in every page to increase your subscriber-count. 8
Which strategy do you like most among all? Pick one and start implementing. Remember? Testing is the key word in online business. Isn’t it? Comment us below 9
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