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Lemon’s Boutique

Lemon's Boutique offers my original designed handbags alongside branded accessories for budget-conscious shoppers. Our target market is females aged 15-28, catering to High School and College Students. The store vision includes expanding into shoes, perfumes, jewelry, sleepwear, and intimates while considering introducing male products in the future.

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Lemon’s Boutique

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  1. Lemon’s Boutique Marketing Plan By Dana Lemon

  2. Small boutique selling my original designed handbags and manufactured bags Handbags: XOXO Etienne Aigner Dooney & Bourke Nine West Valerie Stevens Selling some manufactured clothes Clothing: -Polo -Express -NY & CO -Wet Seal -Nine West Company Description

  3. Handbags • Price ranges of these bags are closely ranged • Selling the merchandise at discount prices

  4. Handbags Cont. • My original handbags will display the logo to the right • Made from leather & suede • Sometimes with just the cursive L • Prices of handbags will vary

  5. Cost of Manufactured Handbags & Clothing… • Nine West & New York & Co.: • Low as $7.95 per piece with minimum order of 300 pieces • XOXO • Minimum order of 500 pieces @ $7.95 per piece • Liquidation sales are cheaper because it’s a discontinued style • Retail up to $45 per piece • http://www.closeoutdistributors.com/maine/Aroostook-products-to-sell.html • www.liquidationdistributors.com

  6. Our Target Market • The Boutique will strictly target female consumers • Ages range between 15-28 • From High School to College Students

  7. Target Market Cont. http://www.umfk.maine.edu/aboutumfk/facts/ http://fortkentme.cu.myareaguide.com/stats.html

  8. Advertisement • Email • Valley Vision • St. John Valley News.com • Newspaper ads (0ver 780 subscribers) • Mallpex Ads • Banner Advertisement • Business Directories • http://www.sjvnews.com/pages/infoad.html

  9. Store Vision • Expanding female products • Shoes • Perfumes • Jewelry • Sleepwear • Intimates • Introduce Male products

  10. Questions?

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