1 / 3

Digital experts predict recovery by the end of 2020

It has been half a year since the global pandemic started. The quarantine, isolation and similar words are now a part of our life. Apparently, it amended the industry of digital marketing, particularly regarding the online channels.

wilber_reid
Download Presentation

Digital experts predict recovery by the end of 2020

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital experts predict recovery by the end of 2020 It has been half a year since the global pandemic started. The quarantine, isolation and similar words are now a part of our life. Apparently, it amended the industry of digital marketing, particularly regarding the online channels. Below is the review of the effect on digital marketing industry and online behavior as of September, 2020. Customer demand, quarantine and GDP Customer demand, quarantine and GDP Apparently, there is a strong correlation between the level of restrictions and the gross domestic product value. More interesting (but not that surprising) is that the online search volume registered by Google associated to the search terms with buy intent is very similar to the graph that shows the lockdown level. Informational Informational keywords keywords – – rapid growth rapid growth In the previous Qualified.One research as of March, 28 (2020) there was pointed out that no significant growth of informational queries was detected. However it turned out that the search volume related to words “why” “how”and “what” started inflating in April 2020, and it is much higher than the 2019 numbers. Recovery Recovery prediction prediction powered with digital data powered with digital data Information from different sources shows that we are now pretty much in the linear regime of recovery.

  2. The crossing point will probably be passed by the end of 2020. It is also worth taking into account offline stats. Whereas the number of retail store visits seemingly shows a bit optimistic picture, the restaurant sector, on the contrary, pushes the crossing point towards the end of the year. Switching Switching to Online to Online The process of digital transformation was bolstered by the Coronavirus crisis. Though, the effect and particular details are different in each industry. One can observe a significant in every niche (but Realty). All these business sectors are elaborated in the Qualified.One report. Advertising Advertising and Digital Marketing and Digital Marketing Digitalization is a solid trend, but what are the most popular channels for the moment? There are some specialties. Coronavirus has improved the advantage of Digital Marketing in comparison to the classic ads. The Google search volume for Ad agencies decreases, whereas that one for Digital agencies grows – even faster than previously. The point that seems to be key factor is the period of marketing investments. In the US one can see a SEO and Content Marketing domination (long-term investments). On the contrary, investing to Google Adwords and Facebook paid promotion is a short-term one.

  3. Conclusion is that the Coronavirus pandemic is sort of a Digitalization: even those companies which didn’t use Digital channels at all now had to discover online marketing and amend strategies. © Qualified.One Research

More Related