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Ebe Randeree @ eranderee www.linkedin.com/in/randeree/

SOCIAL MEDIA: it Ain’t Going away Council of Academic Programs in Communication Sciences & Disorders Phoenix 2013. Ebe Randeree @ eranderee www.linkedin.com/in/randeree/. Disclaimer.

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Ebe Randeree @ eranderee www.linkedin.com/in/randeree/

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  1. SOCIAL MEDIA:it Ain’t Going awayCouncil of Academic Programs in Communication Sciences & DisordersPhoenix 2013 Ebe Randeree @eranderee www.linkedin.com/in/randeree/

  2. Disclaimer Tom Jelen has a financial relationship with the American Speech-Language-Hearing Association, which pays his salary. He has no nonfinancial relationships to disclose. Ebe Randeree has no financial or nonfinancial relationships to disclose.

  3. Agenda Trends Social Media Technology Social Media in Higher Ed Data Concerns Key Points Strategic Thinking about SM Who is your audience How does SM fit in

  4. SOCIAL MEDIA Trends

  5. SOCIAL MEDIA

  6. Social Media Trends (pre 2013) More access More connected devices Rise of Facebook and Twitter “Sell people on SM” SM seen as a part of broadcast by companies (another channel) Increased public engaged through Pinterest and Tumblr

  7. Social Media Trends (pre 2013)

  8. Social Media Trends (current) Instagram rises LinkedIn gets serious Images and videos proliferate Supported by better mobile devices, wider access, more bundles How do you keep up?

  9. Social Media Trends (current)

  10. Social Media Trends (current)

  11. Social Media Trends (current)

  12. Social Media Trends (current)

  13. Social Media Trends (current)

  14. Social Media Trends (current)

  15. Social Media Trends (current)

  16. Social Media Trends (2014 ->) More images and videos Twitter – VINE + custom (#music) YouTube – rich content Facebook – Instagram Google - Snapseed Seeking Social engagement! Combining SM with Physical Big Data -> Smart Data Use of Social influencers Personal Learning Networks

  17. Jeremiah Owyang Tech Trends (2014 ->)

  18. SOCIAL MEDIA In Higher Ed

  19. What Do We Know Push for more usage Constraints (budget, time, skill) How big is your social media footprint? We’re still learning ROI is still hard (oreos, lightbulbs) SO how do we find leaders? How do we compare departments and schools? Or do we?

  20. What Do We Have Top 10 Most Influential Colleges (Klout) 9/2011

  21. What Do We Have Top 100 Social Media Colleges (Student Advisor) 2011

  22. What Do We Have Top Colleges/Universities on FB http://fanpagelist.com/category/organizations/colleges/view/list/sort/fans/

  23. Social Media in Higher Ed Website Email lists, CMS Advertising Activities Alumni loyalty What you control What you pay for What you build

  24. Social Media in Higher Ed Website Email lists, CMS Apps SM Channels Advertising Activities Analytics Ads on SM What you control What you pay for What you build Alumni loyalty Communities Social Influencers Potential Student Interest Student Loyalty

  25. What Concerns Are There Who can post? Who manages this? Who owns? Link to strategic message? Posting vs. engagement Who is your audience? How do we enhance teaching? How do we increase visibility? School Student Academic Research How do we link to the intellectual communities we exist in?

  26. What Concerns Are There Facebook Page RSS Feed Web Page YouTube Facebook Group Twitter Email Linkedin Group Flickr Time Web Page Facebook Group Facebook Page RSS Feed Twitter YouTube Email Flickr Linkedin Group Risk

  27. What Concerns Are There Legal (HIPAA, FERPA) Ethical (?) Social Media Policy/Guidelines

  28. SOCIAL MEDIA Key Points

  29. Focus Areas in SM Content Curation Content Development Community Management Engagement

  30. Integrated Approach Admin Email Goals? Resources? Team? 24/7? Engagement? Trust? Legal? Metrics? Reporting? Analysis? Faculty ? Social Media Staff Website Students

  31. Integrated Approach Admin Email Goals? Resources? Team? 24/7? Engagement? Trust? Legal? Metrics? Reporting? Analysis? Faculty Social Media Staff Website Students

  32. SOCIAL MEDIA Strategic Thinking

  33. Who Is Your Audience

  34. Who IsYour Audience

  35. Who Is Your Audience

  36. What Are People Saying Tweetdeck, Hootsuite, RebelMouse Twitstats, Social Mention

  37. What Can An SLP Do Promote your business (like other business) – use SM to engage customers Inform clients, parents Share in a learning network Link to other SLP’s in professional groups Linkedin 2008: ASHA (13,854) 2008: SLPS of America (7,215) *** 2008: SLPS (6,413) ** 2009: Speech, Language & Hearing 3,537 ** 2009: Pediatric & School based (7,044) *** 2009: iPads for SLP (5,482) * 2010: Geek SLPs (4,661) * * indicates activity level

  38. http://pinterest.com/pin/279926933060963574/ How Colleges Use …

  39. http://pinterest.com/pin/279926933060358445/ How Colleges Use …

  40. http://pinterest.com/pin/279926933058823445/ How Colleges Use …

  41. http://pinterest.com/pin/279926933058823445/ How Colleges Use …

  42. How Colleges Use …

  43. Final Thoughts How did you get your news? University Alerts FB Class of … #fsu2013 Accepted students in…

  44. SOCIAL MEDIA Questions

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