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4 Million Downloads in 4 Days: A Postmortem For Jenga iOS

4 Million Downloads in 4 Days: A Postmortem For Jenga iOS. Nick Bhardwaj VP of Monetization @ NickLukan. A Look At The Numbers – Jenga. ~4mm Downloads on iOS in 4 Days Peaked over 1mm DAU’s #1 Overall FREE Application in 50+ Countries $0 Marketing Budget. VS. Overview.

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4 Million Downloads in 4 Days: A Postmortem For Jenga iOS

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  1. 4 Million Downloads in 4 Days: A Postmortem For JengaiOS Nick Bhardwaj VP of Monetization @NickLukan

  2. A Look At The Numbers – Jenga • ~4mm Downloads on iOS in 4 Days • Peaked over 1mm DAU’s • #1 Overall FREE Application in 50+ Countries • $0 Marketing Budget VS

  3. Overview • NaturalMotion’s Strategy • Solving Discovery • Monetization • Results & Summary

  4. NaturalMotion’s Strategy • Experiment with the Paid to Free Model • Seek Uplift in Paid Charts with New User Base • Generate Buzz during GDC San Francisco • Monetize via 3rd Party Solutions • Cross Promote to Other NM Titles • Beat OMGPop… (This was my personal goal.)

  5. Solving Discovery • External Promotion • Free App Networks • Press/Blogs • Social Networks & Forums • Internal Promotion • Interstitial Advertising • Social Networks

  6. Free-App Networks

  7. Press

  8. Social Networks & Forums

  9. Internal Promotion • Interstitial Advertising • Chartboost Direct Deals • More Games Button • Leverage Social Networks • Facebook • Twitter • YouTube

  10. Monetization • Cross Promotion to Our Own Titles • My Horse • Interstitial Advertising • Only showed to users at launch of application. • Targeted only FREE Users

  11. Summary & Results • The Good • 4 Million Downloads = Success • When Switched Back to Paid = Success • Cross Promotion & Monetization = Success • $0 = HUGE SUCCESS • And The Bad • Didn’t Capitalize on Press • Better Monetization Strategy • Weren’t Prepared for Massive Amount of Users

  12. Contact Info Nick Bhardwaj nick.bhardwaj@naturalmotion.com @NickLukan

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