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Chapter 6. Research Design: An Overview. Learning Objectives. Understand . . . The basic stages of research design. The major descriptors of research design. The major types of research designs.
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Chapter 6 Research Design: An Overview
Learning Objectives Understand . . . • The basic stages of research design. • The major descriptors of research design. • The major types of research designs. • The relationships that exist between variables in research design and the steps for evaluating those relationships.
PulsePoint: Research Revelation 95 The millions of Americans actively text messaging, according to Yankee Group.
Fit the Design to the Information “Polls and focus groups do a good job on issues where people have made up their minds, but there are a number of gridlock issues laden with complex trade-offs that people haven’t thought out.” Daniel Yankelovich, author and founder, Yankelovich, Skelly and White
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