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How To Check Why PPC Performance Changed

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Investigating why performance changed usually starts with a question about a primary KPI. PPC Investigator allows quick drill-downs into a root cause analysis where the user can get a sense of what elements of an account are major drivers of big changes in the metrics. Explaining why performance in an account shifts can be tremendously time-consuming for PPC teams. Whether you prefer a top-down or bottom-up investigation to find the root cause, there are tools that can streamline the process and make it more consistently repeatable so that PPC managers can provide the high level of service expected by the companies whose marketing they support. By adopting the optimization tips of web designers in Arvada Denver, you can effectively improve the performance of your PPC campaigns and enjoy better results. To know more details please visit here https://advdms.com/web-designers-in-arvada-denver/

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How To Check Why PPC Performance Changed

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  1. How To Check Why PPC Performance Changed There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom- up. What makes it so hard to know why results in PPC change is that all ads run through an auction every time a search happens and every auction has different parameters — like where the searcher is located, what time it is, what else they’ve been researching, and much more. Every time the advertiser makes a change to settings, it changes how they participate in the auction and that can lead to different outcomes for the main KPIs. A few examples: The advertiser changes their bid and this causes a change in performance because their ad is now shown for a different set of queries. The advertiser enables a new ad type like RSAs (responsive search ads) and the performance changes when Google’s Machine Learning system starts to show the ad to a new audience that wasn’t exposed to the old type of ad before. Source: marketingland.com www.advdms.com

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