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Does offline media drive online response?

Does offline media drive online response?. Online v Offline Response. Quote Genie Completely new brand Only appeared in 600,000 door drop mailpacks New website No legacy issues Unique 0800 numbers to insurance companies Web analytics set up Indexed in Google and Yahoo.

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Does offline media drive online response?

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  1. Does offline media drive online response?

  2. Online v Offline Response • Quote Genie • Completely new brand • Only appeared in 600,000 door drop mailpacks • New website • No legacy issues • Unique 0800 numbers to insurance companies • Web analytics set up • Indexed in Google and Yahoo

  3. Measuring the Response • Quote Genie

  4. The Results • Quote Genie

  5. Conclusion • Offline media generate significant web traffic that existing brands find hard to measure • This pure test calculates that traffic to be as much as 40% of total response

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