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The Results Are In: Increasing the use of digital resources is easier than you think

The Results Are In: Increasing the use of digital resources is easier than you think. NCCCLRA Conference 2014 Emily Guhde, Online Services Librarian Heather Klein, Member Services Librarian. Today’s Session.

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The Results Are In: Increasing the use of digital resources is easier than you think

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  1. The Results Are In: Increasing the use of digital resources is easier than you think NCCCLRA Conference 2014 Emily Guhde, Online Services Librarian Heather Klein, Member Services Librarian

  2. Today’s Session • Describe what, according to our study, community college libraries with high use of NC LIVE resources do differently from their peers • Based on those results, identify actions we think community college libraries can take to increase use of digital resources

  3. Questions from NC LIVE Member Libraries: What kind of use should we be seeing for our library? What can we do to improve use of these resources?

  4. “Making Usage Data Meaningful” Research Project • Year-long study • NC LIVE member libraries’ usage data (per FTE) • Five NC LIVE-provided databases • Academic Search Complete • MasterFILE Complete • Wall Street Journal • LearningExpress Library • SimplyMap

  5. Peer Groups • Seven community college peer groups • Segmented each peer group into thirds: Top, Middle and Bottom • Made comparisons between Top, Middle and Bottom groups

  6. Library Characteristics • Access & Authentication • Content & Collections • Awareness, Outreach & Support • Library Characteristics • Community Characteristics

  7. The Results Are In… 1 2 3 4

  8. Result: Use of Direct Links 1 2 3 4

  9. Action: Make NC LIVE Your Own 1 2 3 4

  10. Action: Make NC LIVE Your Own 1 2 3 4

  11. Action: Make NC LIVE Your Own Custom EBSCOhost Branding 1 2 3 4

  12. Result: Committee Members 1 2 3 4

  13. Action: Staff Confidence • Staff receive NC LIVE emails • Request an NC LIVE outreach visit • Trainings, webinars, technology competencies 1 2 3 4

  14. Result: Faculty Outreach • Librarian-faculty interactions are related to higher database use. • Embedded Librarians in Academic Courses • Librarian-Initiated Engagement with Academic Departments • Library Orientation Programs for Faculty Members • Marketing Aimed at Faculty Members • Librarians Attending Faculty Meetings 1 2 3 4

  15. Action: Engage Faculty • Embedded Librarians in Academic Courses • Librarian-Initiated Engagement with Academic Departments • Library Orientation Programs for Faculty Members • Marketing Aimed at Faculty Members • Librarians Attending Faculty Meetings 1 2 3 4

  16. Result: Patron Interactions 1 23 4

  17. Result: Patron Interactions 1 23 4

  18. Action: Go “High Touch” Your personal interactions have a digital impact 1 2 3 4

  19. The Results Are In… Make NC LIVE Your Own Build Staff Confidence Engage Faculty Go “High Touch”

  20. Thank You! Questions? Ideas? Current Projects? emily@nclive.org heather@nclive.org help@nclive.org Visit our exhibit booth! Do you use nclive.org? Come over and meet Web Librarian Sarah Dooley!

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