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Flyer distribution has always reached customers more effectively than any other form of direct marketing as it requires attention when it lands in the mailbox.
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INTRODUCTION • Marketing has become strongly dependent on digital techniques from direct text marketing to eflyers and online ads to social media. • Since digital marketing has become the norm for today’s consumers, receiving a piece of direct marketing in the mail is an effective marketing tool for many reasons.
Into the Hands of the Customer • Flyer distribution has always reached customers more effectively than any other form of direct marketing as it requires attention when it lands in the mailbox.
Easy & Affordable Targeting • With flyer distribution, you have many choices when it comes to targeting. • You can choose to send to your own customers, look at using Postal Code Targeting (PCT), use bulk mail or a combination of all these methods. • PCT is a newer service offered by Canada Post that lets you zero in on similar customer profiles and postal codes that will reach new consumers that match your own customer profiles.
Click Free Marketing • Flyer distribution is also easier for the consumer to review. • There is no need to follow a series of links to get the message you wish to convey. • Consumers will see the headline and offer immediately and don’t have to make a decision on whether they wish to click through to access more information.
Easy Budgeting • Digital marketing tends to come with confusing pricing models that always end up costing you far more than you think.
Design Choices • You have limitless design choices not only for the look and style of your flyers, but also in the stock you choose and the number of colours. • The flyer distribution services provide your business with a cost effective direct mode of contact with not only your customers, but a widespread audience to reach new prospects.
