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Why storage managers need a magazine

Storage Magazine is a monthly publication that provides storage managers with objective and insightful information to make informed decisions. With in-depth analysis of storage trends and technology, it helps managers purchase, integrate, and optimize storage solutions. The magazine covers new technologies, everyday concerns, and expert commentary to help storage managers be smart, proactive, and efficient in their roles. It also serves as a platform for the emerging discipline of storage management.

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Why storage managers need a magazine

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  1. Why storage managers need a magazine Mark Schlack Editor in chief Storage

  2. Your challenge • Storage is the bottleneck and the opportunity • Storage is moving from tactical to strategic, from a component to the network • Managing the information that drives the enterprise • Lack of objective information

  3. You face an information vacuum Source: SearchStorage users, 2001

  4. Storage managers want objective, comparative, insightful information to justify decisions • “Much LESS coverage of one vendor claiming to be better than another…” • “I want to know how other companies are implementing storage technologies.” • “True unbiased competitive analysis…No hype! • “In depth technology review: architecture, best practices…” Source: SearchStorage users, 2001

  5. Meeting the challenge • Announcing Storage, a monthly magazine for storage managers • Combines timely analysis of storage trends with in-depth analysis of the technology • Heavy dose of reality check

  6. How we can help • Storage magazine seeks to be the primary independent information source for storage managers. It will deliver the information they need to purchase the right technology from the right vendors, integrate and deploy it in the right fashion, and manage staffs to optimize their operations. Every issue will analyze technology and product trends, adoption and use by IT departments, and the managerial issues that arise from that use.

  7. Addressing your critical issues • After surveying storage managers, we find you are most interested in: • In depth coverage of new technologies: SAN, NAS, SRM • Solutions to their everyday concerns: reliability, performance, RAID, tape • Expert commentary and advice

  8. What’s on top of the to-do list? What Readers Want to Read % Article Type Source: SearchStorage users, 2001

  9. A tool to help you do your job • Feature rich: 5-6 features each issue • Expert columns: 8+ pages • Intelligent product coverage every issue • Good balance of short and long articles • Complement to our online efforts

  10. Helping you be smart, proactive and efficient • Address products, technologies and applications • Have a heavy dose of user experience • Include commentary from the best experts in the field • Balance bleeding edge with mainstream • Make extensive use of graphics to tell the story • Easy to access • Will cover all major platforms (Unix, Linux. Windows, host OSs)

  11. Intelligent product coverage • News analysis section will cover product trends • Each issue, Technology Report feature will cover a product category • The Real Deal will cover economics of more commodity items

  12. Building the storage profession • Storage will be a voice for the emerging discipline of storage manager • It will be a place to learn about the professional aspects of the job • It will advocate to the vendor community for the user community

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