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DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs. Warren Phelan RPS Consulting Engineers. BACKGROUND. Campaign – First Regional Awareness Initiative by the Dublin Local Authorities Co-funded by the Four Dublin Local Authorities Campaign Launched May 2004 Objectives:
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DUBLIN WASTE AWARENESS CAMPAIGN Encouraging the 3Rs Warren Phelan RPS Consulting Engineers
BACKGROUND • Campaign – First Regional Awareness Initiative by the Dublin Local Authorities • Co-funded by the Four Dublin Local Authorities • Campaign Launched May 2004 • Objectives: • To encourage waste reduction and reuse • To increase household recycling rates • To continue to raise waste awareness • Key Audience: Households and Individual
CAMPAIGN • Launch date 12th May 2004 • www.DublinWaste.ie - goes live! • Website corner stone of long-term campaign • Other Campaign Features: • Educational Study Tours • Support to the EAOs • Press Releases • Supporting Media Advertising campaigns
WEBSITE FEATURES • Dedicated Waste Website for the Dublin Region • Key Features: • Updated regularly • Interactive Recycling Search Engines • Customer Service Hotline/Helpdesk Service • Digital news boards • Tips for good household waste management • Regional Services • Local Awareness Events RPS Ireland
SEARCH ENGINES • Homepage • Interactive RecyclingSearch Engines • Search By Material • Search By Location RPS Ireland
SEARCH BY LOCATION • Step 1: • Find a local • Bring Bank
SEARCH BY LOCATION • Step 2: Select preferred Bring Bank
SEARCH BY LOCATION • Step 3: • Details for selected Bring Bank will be displayed
SEARCH BY LOCATION • Step 1: Find a Local Recycling Centre
SEARCH BY LOCATION • Step 2 : Select preferred Recycling Centre from the list displayed
SEARCH BY LOCATION • Step 3 – Details for selected Recycling Centre will be displayed
SEARCH BY MATERIAL • Step 1 – Select materialfor recycling
SEARCH BY MATERIAL • Step 2 – List of locations will be displayed.Select nearest location
SEARCH BY MATERIAL • Step 3 – Details for selected locationwill be displayed
MULTIPLE SEARCH BY MATERIAL • Step 1 – Select list ofitems for recycling
MULTIPLE SEARCH BY MATERIAL • Step 2 – From list displayedselect preferred • Location
MULTIPLE SEARCH BY MATERIAL • Step 3 – Details for selected locationwill be displayed
KEY STATISTICS • Website in operation • 17 months • Number of Hits to Date • 115,000 since May 2004 • Hotline Service • 1,191 calls • Email Helpdesk Service • 2,100 emails
FUTURE DEVELOPMENTS • New Mapping Service • Part of Search Engines • On-Line FreeTrade service • Promoting Reuse in the community • Feedback/Consultation Forums • Mechanism to Have Your Say!
NEED MORE INFO • Web • www.DublinWaste.ie Email • Info@dublinwaste.ie Hotline • 01-6676880 RPS Ireland