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By: Paola Ramirez & Nancy Martinez-Reyes

By: Paola Ramirez & Nancy Martinez-Reyes. Marketing Strategies.

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By: Paola Ramirez & Nancy Martinez-Reyes

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  1. By: Paola Ramirez & Nancy Martinez-Reyes

  2. Marketing Strategies • Despite the M&M brand's successful history and classic marketing strategy, they seem to always be thinking on new ways to make they M&M name stick to the back of every man, woman and child's mind. The variety of color, different sizes, and presentations makes them easy and fun for everyone to eat when they need a quick chocolate fix. • To reach their largest consumer group (pre-teen to age 20 and higher) they have developed personalized leader-social-sites for their characters, so consumers can experience a closer interaction with them.

  3. In 1954, the world famous m&m characters make their television debut, along with the tag line “melts in you mouth, not in your hand” • Each M&M character has their own personality.

  4. Neil Patrick Harris introduced Miss Brown in Los Angeles. • The New York Times describes her as “an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as chief chocolate officer”. • Ms. Brown will join the other characters which are Yellow, Blue, Red, Green and Orange. Ms. Brown will be the second female in the pack.

  5. Ogre-fever… • “Kiss Somebody” • Wallpaper Maker • E-Cards • Screensavers • “Ogre Breath Test” • Campaign was very effective due to tie in with Shrek 2 • It increased brand awareness and recognition • Earned $21.3 million in incremental sales (goal: $20 million).

  6. M&M's 'Hostages' Commercial Wins Oscars Ad Contest in 2011 • M&M's "Hostages" spot created the strongest brand association among Oscars viewers, which described the broadcast's commercials and asked a panel to name the brands being advertised.

  7. M&M’s are everywhere: • NASCAR Team • Nintendo Games • M&M’s World • Merchandise and collectibles • Newsletter • On-line contest • Interactive Web-site

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