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CRITICAL ANALYSIS PRESENTATION

Gildas Andriamalala. Pride campaign. CRITICAL ANALYSIS PRESENTATION. Velondriake Community-Based Protected Area. One of longest, richest barrier reefs on planet 6000 species of fish in reefs 24 villages 100% of community relies on fishing 53% under 15 years of age.

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CRITICAL ANALYSIS PRESENTATION

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  1. GildasAndriamalala Pride campaign CRITICAL ANALYSIS PRESENTATION

  2. Velondriake Community-Based Protected Area One of longest, richest barrier reefs on planet 6000 species of fish in reefs 24 villages 100% of community relies on fishing 53% under 15 years of age CRITICAL ANALYSIS PRESENTATION

  3. To stop destructive fishing in particular beach seine and poison fishing to allow fish population to recover by increasing compliance and enforcement of the local law (Dina) on fishing in the Velondriake. The Strategy in Velondriake CRITICAL ANALYSIS PRESENTATION

  4. Target Audiences Pirogue owners Pirogue owners Leaders Local beach seiners CRITICAL ANALYSIS PRESENTATION

  5. BR IC BC K TR A CR Theory of Change Results Interpersonal communications Barrier Removal Threat Reduction Attitude Behavior Change Knowledge Conservation Result CRITICAL ANALYSIS CRITICAL ANALYSIS PRESENTATION

  6. CR Conservation Result • Goal • Increase fish population in inshore area and nearshore fringing reef in the area by 5% in 2015 CRITICAL ANALYSIS PRESENTATION

  7. K CR Knowledge Conservation Result • Results • Increase of the leaders’ knowledge about the dina by 20pp • People who doesn’t know the Dina know the prohibited practices • Good knowledge on enforcement procedure CRITICAL ANALYSIS PRESENTATION

  8. A K CR Attitude Knowledge Conservation Result Result 97% of Leaders feel as the key responsible of the Dina enforcement increase from 88% CRITICAL ANALYSIS PRESENTATION

  9. A K CR IC Attitude Knowledge Conservation Result Interpersonal communications • Results • Leaders’ Interpersonal communication about • beach seine increase by 52 pp • poison fishing increase by 39pp CRITICAL ANALYSIS PRESENTATION

  10. A K CR IC Attitude Knowledge Conservation Result Interpersonal communications • Critical Analysis • Finish planning material at time • Need to be more constant in term of message exposure • Should have exposed messages to migrants more CRITICAL ANALYSIS PRESENTATION

  11. BR CR IC A K Barrier Removal Conservation Result Attitude Attitude Knowledge • Results • Increase of number of action taken by the leaders • Critical Analysis • Fisheries agency • Locals Migrants CRITICAL ANALYSIS PRESENTATION

  12. Barrier Removal Deep Dive Leadership training to improve dina enforcement Involvement of fisheries agency to help if needed CRITICAL ANALYSIS PRESENTATION

  13. BC BR IC A K CR Behavior Change Barrier Removal Attitude Attitude Knowledge Conservation Result • Results • Leaders that helped during dina enforcement increase by 37pp • 7 cases fined/22 reported from Feb to Sept 2010 • 16/30 beach seiners stopped (mayor) from Jan to Sept 2010 • Critical Analysis • Good result but… • Defining what is beach seine. • No enforcement to migrants/ need more engagement from the broad community members CRITICAL ANALYSIS PRESENTATION

  14. BC TR BR IC A K CR Attitude Threat Reduction Barrier Removal Attitude Attitude Knowledge Conservation Result • Results • Frequency of beach seine and poison fishing reduced from 17 net/day/spring tide B to 12, and from 8 to 4 cases of PF/day/spring tide from Jan to Sept 2010 • 16/30 beach seiners stopped (mayor) • 4 known poison fishermen stopped • Critical Analysis • Need better methodology for monitoring • Need to target more migrant fishermen CRITICAL ANALYSIS PRESENTATION

  15. BC CR K IC A TR BR • Results • -None yet • Better data in control site Conservation Result Attitude Knowledge Barrier Removal Attitude Threat Reduction Attitude • Critical Analysis • Very difficult monitoring methodology, lack of key species • Too many types of monitoring • Need to extend monitoring site??? CRITICAL ANALYSIS PRESENTATION

  16. How we monitored success? • Qualitative & Quantitative Results • Success means: • Capacity • progress in leadership, management and communication skills • Result= High • Constituency • compliance on the Dina • continual enforcement of the Dina • active participation by the broad community • Result= Medium • Conservation • inexistence of destructive fishing • Recovery of inshore, near shore fish population • Result= Low 2009 CRITICAL ANALYSIS PRESENTATION

  17. “The Pride campaign has been massively successful in building capacity in Blue Ventures …. two new social marketing campaigns are being developed ” “The campaign manager skills has also grown immensely…. and come into his own as a true leader. “ “The campaign has made great progress in reinforcing the local legitimacy and power of the dina” “We still need to work hard to stop the migrant beach seiners.” How we monitored success? Lead agency perspective -Shawn Peabody 2009 CRITICAL ANALYSIS PRESENTATION

  18. Where are we and where are we going? Where are your target audiences at on the Theory of Change? • Leaders: BC (50%) , IC (50%) • Pirogue owners: IC, BC • Local Beach seiners: BC (75%), IC (25%) What are your future goals to move them along the Theory of Change? • The follow-up campaign for migrants • Get out all materials • Improve BR strategies • Sustaining Dina enforcement • Continuing monitoring CRITICAL ANALYSIS PRESENTATION

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