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hp-ux 11i pricing proposal

hp-ux 11i pricing proposal. For Discussion Only Mike Wardley hp-ux 11i Marketing. hp-ux 11i pricing – strategic considerations. Price licensing based on number of processors (PPL) Easiest/cleanest way to transition to pricing models under consideration for Q3 ’03 timeframe

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hp-ux 11i pricing proposal

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  1. hp-ux 11i pricing proposal For Discussion Only Mike Wardley hp-ux 11i Marketing hp confidential

  2. hp-ux 11i pricing – strategic considerations • Price licensing based on number of processors (PPL) • Easiest/cleanest way to transition to pricing models under consideration for Q3 ’03 timeframe • Establish consistent pricing for commercial and technical server (TCOE) markets • Price the OS competitive to Sun and IBM as measured by aggregate pricing (Server + OS) • Price the OS specific to enterprise customers • Including enterprise research and engineering customers • Price the OS relative to Microsoft (.Net Enterprise Server and .Net Data Center editions only) • Competitive under 8 CPUs • Command premium beyond 8 CPUs • Provide flexibility for customers to purchase OS licenses independent of Systems • Eg. Customers may be able to purchase “x” number of systems and “y” number of licenses and have the flexibility to deploy on the systems hp confidential

  3. hp-ux 11i products for ipf Preliminary Base hp-ux 11i • CIFS Server • CIFS Client • Netscape Communicator • PAM Kerberos • HP App. Server Common Components • Base HP-UX kernel and commands • EMS Framework • Judy libraries • Software Distributor • Casey Kernel Configurator • UpdateUX • Tachlite Fibre Channel driver • Gigabit Ethernet • Online Diagnostics • Perl • Apache Webserver • Java JRE v1.3 • Base VxVM • Ignite-UX install utilities MTOE • 3D Graphic Dev Kit • Netscape Communicator • Technical System Configurator TCOE • CIFS Server • CIFS Client • MLIB • MPI • PAM Kerberos hp confidential

  4. hp-ux 11i oe positioning hp confidential

  5. hp-ux 11i platform support matrix • Rational: • Maximize revenue and gross margins for 1X server business • Meets the needs of price sensitive TCD customers hp confidential

  6. hp-ux 11i proposed pricing hp confidential

  7. hp-ux 11i ISU support matrix for commercial and technical server markets ISU supported ISU not supported Rational: Deliver value and command appropriate price for server-class application hp confidential

  8. hp-ux 11i pricing relative to Microsoft In a 1-way config hp-ux will be at price parity In a 2-way config hp-ux will have a price premium of ~$2200 nett In addition Windows .Net has an addition charge for client connections at $40/client. According to DH Brown, typical recommendation is 50 clients per CPU. So For 1-CPU configuration there will be an additional cost of $2000 and for 2-CPU configuration there will be an additional configuration of $4000 hp confidential

  9. hp-ux 11i pricing assumptions • microsoft’s pricing of .Net will be at or above Win 2K pricing • any system price changes (reductions) by Sun or IBM should be reacted by appropriate price changes in HP HW systems alone • hp-ux pricing is some what inelastic in the markets and applications we are targeting • we will be able to successfully manage low list/low discount pricing model • we will be able to successfully prepare and train the product ops, sales and channels organizations to sell OS as an independent entity hp confidential

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