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July 27, 2013 Universal Studios Los Angeles, California

+. +. July 27, 2013 Universal Studios Los Angeles, California. Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same.

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July 27, 2013 Universal Studios Los Angeles, California

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  2. + July 27, 2013 Universal Studios Los Angeles, California Variety’s Power of Youth is an initiative that encourages top young talent to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same. The event, now in its seventh year, is an invitation-only afternoon full of fun and festivities, with live performances, interactive games, activities, food, photo opportunities, and a special presentation. Extensive media coverage before and after the event, as well as an online auction component, ensured that the excitement surrounding Variety’s Power of Youth extended well beyond the event. 100% of the auction proceeds raised benefit the participating charities.

  3. This Year’s Honorees Include Jake T. Austin Ronald McDonald House - NY Nina Dobrev Free The Children Abigail Breslin Project Sunshine Nina Dobrev Free The Children

  4. Variety’s Previous Power of Youth Honorees Vanessa Hudgens Make-A-Wish Foundation Diego Boneta Feed The Hungry Kat Graham The Water Project Sarah Hyland George Lopez’s Kidney Foundation The Jonas Brothers Change For Children Foundation

  5. PR Exposure

  6. Event Photos

  7. |Premier Level Sponsorship| Onsite Activation • Logo on Step and Repeat • Opportunity to capture promotional celebrity sound bites from the red carpet • GIV Mobile branded activation area for celebrity guest and attendees to participate • Dedicated wireimage photographer to capture photos of celebrity interactions • Eight (8) tickets to Power of Youth event • Opportunity to provide branded item for the official gift bag (approximately 750 attendees) • On stage verbal thank you • * At brand’s expense

  8. |Premier Level Sponsorship| Print Integration • Premium Full Page, 4-Color co-branded ad in Daily Variety Youth Impact Report • Logo on Power of Youth invitation • Logo on a minimum of five promotional ads in Variety • GIV Mobile logo and photos included in post event thank you ad in Daily Variety • Photos from brand activation included in post event spread in Daily Variety

  9. |Premier Level Sponsorship| Online Integration • Opportunity to promote contest for a chance to win 2 tickets to Power of Youth (can be promoted on Facebook, Online or other Social Media outlets) • GIV Mobile logo on Power of Youth microsite on Variety.com • Branded ad to rotate on Power of Youth microsite • GIV Mobile will have a 15 second pre-roll before celebrity interviews on Variety.com (rotates with other sponsors) • GIV Mobile logo attribution on event confirmation emails • Access to video and photos for usage on brands website and Facebook page

  10. + |Pricing & Package| Premier Level Sponsorship Onsite • Print •Online $75,000

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