CONFERENCE

1. ZONTA INTERNATIONAL DISTRICT 22 CONFERENCE Vital, Visible, Viable _2011 “ ” TOGETHER AS ONE

2. VISIBLE • Zonta is VISIBLE through its local projects and promotion of Zonta • Workshop Facilitators: • Amena Reza (Zonta Brisbane Metro Breakfast Club) • Jan Landsberg (District 22 United Nations Chairman)

3. WORKSHOP OBJECTIVES • We have been asked as a group to consider the Visibility of the organisation which we are all members of. • SWAT Analysis to identify the Strengths/Weaknesses/Opportunities and Threats to Zonta’s Visibility in the community • Develop an ACTION PLAN which helps us to build on our Strengths, recognise our Weaknesses and Threats and use our Opportunities to make Zonta more VISIBLE in our local community

4. VISIBILITY Zonta’s Visibility within our local community Zonta International seeks to; advance the status of women worldwide by improving the legal, political,economic, educational, health and professional status of women at the global and local levels through service and advocacy Does the general public know and understand what we as an organisation do?

5. VISIBLE • Survey asking a group of people in my office about what Zonta does? • “I don’t really know but I know they raise money and support charities – Breast Cancer is one that I am aware of.” • “An organisation comprised of largely professional women, supporting disadvantaged and underprivileged women. Fundraising is one of the activities the group does.” • “Zonta stands for Women’s rights and actively supports women in abusive relationships and other areas of hardship” • “Zonta is a world wide organisation helping women in need” • “Women's charity sponsored by business women in Brisbane” • “A group of business women who work with a common goal for the promotion and betterment of women in the community”

6. SWAT ANALYSIS

7. STRENGTHS We are Visible and here is how: Linking our Fundraisers to our Club Service Projects; Zonta Brisbane Metro Breakfast Club – supporting Bahloo & Othilas Theme of supporting homeless women & girls in Brisbane

8. STRENGTHS We are Visible and here is how: Club T Shirts & Wearing our Badges & Pins & Even Sashes Generate questions & discussions with people in the community about what Zonta does Identifies us as a Unified group

9. STRENGTHS We are Visible and here is how: • Club Based Websites • Clubs maintain websites on the District Webpage – links to International

10. STRENGTHS Community Based Websites • Also found several examples of Community Based Websites being used to promote Zonta • www.ourcommunity.com.au • www.brisbanecitylife.com.au

11. STRENGTHS We are Visible and here is how: Pride of Australia award nominee Cintra Amos has been co-ordinating the production of cushions for women who have recovered from breast cancer operations. Picture: James ElsbySource: The Advertiser CINTRA Amos has dedicated 25 years to helping women at home and afar, tackling issues from domestic violence to illness. Mrs Amos is a volunteer at Zonta International, a global organisation of executives and professionals who work together to advance the status of women through service and advocacy. She co-ordinates the production of breast cushions, which help give comfort to SA women in the post-operative stage of breast cancer treatment. "We make hundreds of them ... we have breast cushion days and we all sit around in groups and make the cushions," she said. Mrs Amos also puts together birthing kits and "shoe boxes of love", sent worldwide, and co-convenes the Adelaide White Ribbon Breakfast for awareness of violence against women. Mrs Amos has been nominated for the Care and Compassion category for this year's Pride of Australia awards. • Media Coverage & More emphasis on Legislative Awareness and Advocacy • Cushioning the effect of breast cancer • From:The Advertiser (Adelaide Now Newspaper) • May 22, 201111:30PM

12. STRENGTHS We are Visible and here is how: • What is the District currently doing to raise the profile of Zonta in the Community? • Business Cards • Advertising in the Courier Mail “Distress” Section • Increasing the Advocacy work we are doing – • lobbying politicians • Development of Zonta Poster

13. ZONTA INTERNATIONAL |STRENGTHS We are Visible and here is how: Zonta International and Social Media

14. BREAK OUT SESSION • Break out Session 1 –Weaknesses & Threats (10 minutes) • Group 1 Weaknesses • What are the areas we feel as an organisation are weakening our efforts to be visible • in the community • Group 2 – Threats • What are the biggest threats to our organisation and to our visibility in the community? • Who are some of the other NGO’s and Community Groups who we see are more visible • than us? • What makes us different from them?

15. BREAK OUT SESSION • Breakout Session 2 – Opportunities (15 minutes) • How can we as an organisation build on our strengths and take opportunities to improve & build upon our Visibility? • Some things to consider: • Collaboration between clubs to be able to host bigger more widespread events • Uniformity vs Individuality of approach • Corporate Sponsorship • Increase Membership

16. WORKSHOP RESULTS • Our group was asked to consider the Visibility of Zonta in the Community • Our Strengths - What clubs are currently doing to get the message out there: • Linking our fundraisers to our service projects is extremely important • Club T-shirts & Sashes are great ways of people “seeing us” as a group but more • uniformity across clubs would help to send a stronger message • Our websites, community base websites and media generally - much room for • improvement • District initiatives of the Zonta poster and business cards are good tools for spreading • the Zonta message

17. WORKSHOP RESULTS • Weaknesses • Current Website • General Gap in technology • We are not persistent enough in our approach • Dated Hierarchy and structure • Lack of Diversity in Membership • Difficulty of access to Media Opportunities particularly in larger centres

18. WORKSHOP RESULTS • Threats • Other Service Clubs and Charity Groups • Incorrect perceptions of what Zonta is really about – For example we are an • Elitist Group • Rules & Rigidity within the organisation – in particular with classifications & • membership criteria • Global Financial crisis & the difficult economic times • Organisation does not “think outside of the box or take on new ideas” readily • Mismatch of expectations • Members who are not engaged

19. WORKSHOP RESULTS • Threats – Other NGO’s & Community Groups • What are other NGO’s and Community Groups doing that Zonta is not in relation to making themselves Visible in the community • More Advertising • They work in Alliances with other Community groups to produce a greater result • More regular meetings (although we didn’t think that was a good idea) • Stronger perception that these groups are VISIBLY more Involved in the community • Mixed Gender membership

20. WORKSHOP RESULTS • Opportunities that Zonta has to become more Visible within the Community – Actions • Must have a User Friendly website that sends a powerful message about what our • organisation is all about • Access UTube & Other Social Media, Facebook & Twitter to spread the word about • what Zonta is doing • Uniformity and Consistency in how we do things • E Members of Zonta • Develop competent webmasters who receive training

21. WORKSHOP RESULTS • Look at other methods of getting more information about what we do out into the • community to access more members • Work more proactively and collaboratively between clubs and with other • organisations to spread the message • Build on involving the community more into the work we do • Rewording of the classification criteria to include women from all professions – • access to a much wider group Thanks to everyone who participated in the workshop and we hope that the District board and Clubs will take on some of these ideas

22. THANK YOU FOR YOUR PARTICIPATION! INTERNATIONAL ZONTA DISTRICT 22 CONFERENCE _2011 Vital, Visible, Viable