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The Road to Publishing

The Road to Publishing. The Road to Publishing. Selecting the right person to lead. The Road to Publishing. Selecting the right person to lead. Editor-in-Chief…. The Road to Publishing. Selecting the right person to lead. Editor-in-Chief… Energy. The Road to Publishing.

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The Road to Publishing

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  1. The Road to Publishing

  2. The Road to Publishing • Selecting the right person to lead

  3. The Road to Publishing • Selecting the right person to lead Editor-in-Chief…

  4. The Road to Publishing • Selecting the right person to lead • Editor-in-Chief… • Energy

  5. The Road to Publishing • Selecting the right person to lead • Editor-in-Chief… • Energy • Commitment

  6. The Road to Publishing • Selecting the right person to lead • Editor-in-Chief… • Energy • Commitment • Level-Headedness

  7. The Road to Publishing • Selecting the right person to lead • Editor-in-Chief… • Energy • Commitment • Level-Headedness • Good command of English

  8. The Road to Publishing • Selecting the right person to lead • Editor-in-Chief… • Energy • Commitment • Level-Headedness • Good command of English • Some computer skills

  9. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication

  10. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead”

  11. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead”

  12. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead”

  13. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead”

  14. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead”

  15. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication

  16. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Monthly • Gets in front of readers • more frequently

  17. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Monthly • Gets in front of readers • more frequently • Provides more current • information

  18. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Monthly • Gets in front of readers • more frequently • Provides more current • information • More Respected

  19. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Quarterly • More preparation time

  20. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Quarterly • More preparation time • Less expensive

  21. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Advantages/Quarterly • More preparation time • Less expensive • These advantages • allow a quarterly to be • larger, with more info

  22. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Selecting that “signature look”

  23. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Selecting that “signature look”

  24. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Selecting that “signature look”

  25. The Road to Publishing • Selecting the right person to lead • Selecting a name for your publication • Designing an attractive “masthead” • Frequency of your publication • Selecting that “signature look”

  26. Putting it All Together

  27. Putting it All Together • Developing “copy” sources

  28. Putting it All Together • Developing “copy” sources • Resources • World Wide Web

  29. Putting it All Together • Developing “copy” sources • Resources • World Wide Web • News releases of • allied publications

  30. Putting it All Together • Developing “copy” sources • Resources • World Wide Web • News releases of • allied publications • Member submissions

  31. Putting it All Together • Developing “copy” sources • Resources • World Wide Web • News releases of • allied publications • Member submissions • Club officers (columns)

  32. Putting it All Together • Developing “copy” sources • Develop “copy criteria”

  33. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Criteria • Scope (general)

  34. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Criteria • Scope (general) • Focus (narrow)

  35. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Criteria • Scope (general) • Focus (narrow) • Limits

  36. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Criteria • Scope (general) • Focus (narrow) • Limits • Forbidden Territory

  37. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing

  38. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Options • Before layout

  39. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Options • Before layout • After layout (final • proofing).

  40. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Options • Before layout • After layout (final • proofing) • Preferably BOTH

  41. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing Do NOT Rely on “spell-checkers” and “grammar-checkers” to do the work for you!

  42. Is there thinking their yet?

  43. Am I getting threw to them?

  44. Perhaps there’s something wrong with reeling on computers to do our thanking for us…

  45. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Photo editing software

  46. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Photo editing software

  47. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Photo editing software

  48. Putting it All Together • Developing “copy” sources • Develop “copy criteria” • Editing • Photo editing software

  49. Putting it All Together Should you “farm out” the layout?

  50. Putting it All Together Should you “farm out” the layout? • Is your Editor-in-Chief knowledgeable about layout & design, or willing to learn on the fly?

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