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Detroit Market Review

Detroit Market Review. Mar14-Apr14-May14 Nielsen Audio. Detroit Market Review. Mar14-Apr14-May14 Nielsen Audio. Dear Media Professional,

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Detroit Market Review

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  1. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio

  2. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio Dear Media Professional, Clear Channel Media + Entertainment is pleased to provide you with the “at a glance” guide to the local radio market with the PPM Market Review. The Market Review offers extensive information on the metro and radio stations. We hope this service will assist you and serve as a helpful quick reference guide. If you have any questions regarding this report, as always, please contact your Clear Channel Media + Entertainment Account Executive. We will be happy to assist you with any questions you have regarding the market review or our stations. Sincerely, Sharon Williams Research Director Clear Channel Media + Entertainment 312-540-2032 williamssharon@clearchannel.com

  3. Table of Contents

  4. Detroit Market Review Industry News

  5. Detroit Metro Population P6+ Age Cell Composition • The Detroit Metro is the 12th largest radio metro in the country. • There are 4,127,300 persons over the age of six residing in the Detroit Metro. - 1,996,400 (48.4%) are Male - 2,130,900 (51.6%) are Female - 3,199,900 (77.5%) are Other (not Black/African-American or Hispanic) - 927,400 (22.5%) are Black/African-American • The Nielsen Audio Detroit Radio Metro area is comprised of 7 counties: - 39.7% of Detroit Metro adults, ages 6 and older, reside in Wayne County, MI - 27.9% reside in Oakland County, MI - 19.3% reside in Macomb County, MI - 4.2% reside in Livingston County, MI - 3.6% reside in St. Clair County, MI - 3.4% reside in Monroe, County, MI - 2.0% reside in La Peer County, MI P6+ Gender Composition P6+ Ethnic Composition Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).

  6. Detroit Market Review Market Demographics Source: Nielsen Claritas 1/1/14 whole-county population estimates (Census 2010-based).

  7. Detroit Market Review Household Data TOTAL HOUSEHOLDS: 1,749,300 Household Income (%) Population Estimates (% of A18+) Median Income $48,581 Average Income $66,597 By Age By Gender Education (% of A18+) Transportation (% of A18+) Average Travel Time to Work 28 minutes Source: Nielsen Audio May 2014

  8. Detroit Radio Stations – Home to the Metro

  9. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio Station Quick Reference (listed in order of station call-letters) Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m - Clear Channel stations are highlighted

  10. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio Audience Comps Bold cells indicate values higher than market average Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m

  11. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio Audience Comps Bold cells indicate values higher than market average (continued) Source: Nielsen Audio PPM Mar14-Apr14-May14, P6+, Home to the Metro, M-Su 6a-12m

  12. Detroit Market Review Mar14-Apr14-May14 Nielsen Audio Gender/Age Skews Younger Males Older Males Market 54%M/46%F Younger Females Older Females Median Age 46 Source: Nielsen Audio PPM Mar14-Apr14-May14, 6+, Home to the Metro, M-Su 6a-12m

  13. Detroit Radio Market Rankers(Ranked on AQH Rating)

  14. Top 20 Adult Radio Stations Mar14-Apr14-May14 Detroit Metro Nielsen Audio Ranked on AQH Rating, M-Su 6a-12m Adults 25-54 Adults 35-64 Adults 18-34 Adults 18-49 Clear Channel radio stations are highlighted

  15. Top 20 Female Radio Stations Mar14-Apr14-May14 Detroit Metro Nielsen Audio Ranked on AQH Rating, M-Su 6a-12m Women 25-54 Women 18-49 Women 18-34 Women 35-64 Clear Channel radio stations are highlighted

  16. Top 20 Male Radio Stations Mar14-Apr14-May14 Detroit Metro Nielsen Audio Ranked on AQH Rating, M-Su 6a-12m Men 25-54 Men 35-64 Men 18-49 Men 18-34 Clear Channel radio stations are highlighted

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