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Good design and layout

Good design and layout. The Ten commandments. 1. Research your subject. Find out the key information and make notes Select pictures that tell the story Draft a “mock” layout of your publication. 2. Use pictures or graphic images to add visual interest. Be creative!

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Good design and layout

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  1. Good design and layout The Ten commandments

  2. 1. Research your subject • Find out the key information and make notes • Select pictures that tell the story • Draft a “mock” layout of your publication

  3. 2. Use pictures or graphic images to add visual interest • Be creative! • Use unusual proportions • Turn tables into charts • Make a feature of “pull out” quotes, sidebars or text boxes • Let a detail or image jut into the text area, with the text “wrapping” around it

  4. 3. Make it easy to see what your publication is about • Can the reader scan the product quickly… and know what it is about? • Make sure visual images have visible captions • Make sure headlines draw readers in…

  5. 4. Make it easy for readers to find their way about • Create signposts for the content • Use a contents list where possible • Make sure headlines are bigger than text • Ensure page numbers are visible • Group items that belong together

  6. 5. Choose appropriate fonts • Serif font adds authority and “classicism” • Sans serif is more modern • Start any job with only two fonts • Choose your combination carefully Headline This combination is a heavy sans serif (above Franklin Gothic Heavy) for headlines, with text in an old style serif (here Book Antiqua)

  7. 6. Combine colours carefully • Colour is a powerful design tool • Colours can be complementary or contrasting • Think about colour associations e.g. red = danger orange/yellow = warning light blues/greens = restful

  8. 7. Formatting rules • Use only a single space after punctuation • Do not use underlining in text • Use bold or italic for emphasis in a text setting

  9. 8. Pay attention to space • White space is good • Readers need to be able to “see” what’s on the page • Don’t make your page design too “fussy”

  10. 9. Be consistent with details • Agree a “style” for your publication and stick to it (e.g. all headlines in Times New Roman) • Use a master page where possible; this reduces the risk of design error • Your publication can be read more quickly if the style is the same throughout

  11. 10. Make sure you check your work!! • Do the headlines say what you want? • Are those images cropped creatively? • Arrange text boxes and pictures in the right order • Proof read your text • Get some feedback

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