The Schwartz value survey

1. The Schwartz value survey SVS

2. SVS • SVS is the first instrument developed to measure values. • Presents two lists of values items • The first contains 30 items that describe potentially desirable end-states in noun. • The second contains 26 or 27 items that describe potentially desirable ways of acting in adjective form. • Introduction • SVS • Responses • Utilization

3. Respondent rate • Each item value “as a guiding principle in MY life” • On a 9-point scale labeled • As 7 is supremely important • -1 as opposed my values • The score is nonsymmetrical • To prevent values that people try to avoid expressing or promoting • Responses • SVS • Introduction • Utilization

4. The measurement of value • Only value items that have demonstrated near-equivalence of meaning across culture in analyses using multi-dimensional scaling and CFA are included in the indexes. • Across 212 samples, alpha reliabilities… • Averaged 0.68 • Ranged from 0.61 for tradition to 0.75 for universalism. • Utilization • SVS • Introduction • Responses

5. The Portrait Values Questionnaire PVQ

6. PVQ • Alternative for SVS • 10 basic value samples • Verbal portraits of 40 different people • Introduction • PVQ • Responses • Utilization

7. How much like you is this person? • Very much like me • Like me • Somewhat like me • A little like me • Not like me • Not like me at all • Responses • PVQ • Introduction • Utilization

8. The measurement of value • Across 14 samples from 7 countries, alpha reliabilities of the ten values… • Averaged 0.68 • Ranged from 0.47 for tradition to 0.80 for achievement • Utilization • PVQ • Introduction • Responses

9. European Social Survey • ESS was created based on the theory and PVQ. • Include21 items. • Developed in order to cover the content of the ten different values better.