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Crafting Effective Attorney Bios: A Webinar By PaperStreet

Join our webinar led by Allison Gagliardi, Content Editor, to learn about creating user-friendly and unique attorney bios. Discover different approaches for presenting information, style basics, and the importance of bios. Explore various bio categories, minimal requirements, and microsite benefits. Get tips on references, order, and contact info presentation. Delve into style and formatting details with examples and resources for crafting compelling attorney bios.

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Crafting Effective Attorney Bios: A Webinar By PaperStreet

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  1. GET THE MOST OUT OF YOUR ATTORNEY BIOS A Webinar By PaperStreet Allison Gagliardi Content Editor

  2. IN THIS WEBINAR YOU WILL LEARN: • Types of information to share • Making bios user-friendly / unique • Different approaches for presenting the information • Style and formatting basics

  3. WHY ARE BIOS IMPORTANT? • Traffic: Everyone loves a picture • One of the most visited pages • Face to the Name • Formulates a First Impression • About the work environment • About the type of people who work there

  4. TRY SOME OF THESE CATEGORIES • Contact Information • Text Biography • Education • Practice Areas • Professional/Trade Affiliations • Bar Admissions • Honors/Awards • Publications • Representative Cases • Speaking Engagements • Social Media • Career Highlights • Community Involvement • Languages • Military Experience • Certifications • Hobbies/Interests • Quotes • Recent Blog Posts (a feed) • Case Studies • Presentations • Podcasts/Webinars • Client Testimonials • Videos • Photo Galleries • Personal Information

  5. AT THE MINUMUM INCLUDE THESE • Contact Information • Text Biography • Education • Practice Areas • Professional/Trade Affiliations • Bar Admissions • Honors/Awards • Publications • Representative Cases • Speaking Engagements • Social Media • Career Highlights • Community Involvement • Languages • Military Experience • Certifications • Hobbies/Interests • Quotes • Recent Blog Posts (a feed) • Case Studies • Presentations • Podcasts/Webinars • Client Testimonials • Videos • Photo Galleries • Personal Information

  6. APPROACHES TO CONSIDER • Formal • Personal • Modern • Straightforward

  7. ABOUT MICROSITES • A small, highly customizable website for each attorney • Pages designated for the content • You can create a page for virtually any information

  8. BEFORE YOU START ASK … • How do you want to refer to the attorney on second reference? • Mr. Boyd, Attorney Boyd, Pete (first name) • What order do you want the attorneys to appear in? • Alphabetical, rank • Who will you feature on the website and to what extent? • Consider that everyone may not all have similar credentials • What kind of contact information do you want to share? • Phone number (main or extensions), fax number, email • In what order will the categories appear? • Is SEO important?

  9. STYLE & FORMATTING • Middle initials: Include? • Phone/fax numbers: • 954-523-2181 • (954) 523-2181 • 954.523.2181 • Titles:Partner, Named Partner, Of Counsel, Associate, Attorney, Associate Attorney, Paralegal, Administrative Assistant

  10. Email: Linking or spelling out? • E-mail, Email, Send a Message, Contact Angela

  11. Practice Areas: They should match the exact name of your practice areas that are listed on the site and then hyperlink them to those practice area pages. • Representative Cases: Will you include the case name? Will you name the parties involved in the case? Consider having a word count – these should be brief. • Office Location: Include the state?

  12. Bio body: Don’t repeat the same information that can be found in the bullets below. • Education: • University of Florida, J.D., 2012 • University of Florida, Juris Doctor, 2012 • University of Florida Juris Doctorate, 2012 • University of Florida, Bachelor of Arts in English, 2012 • University of Florida, B.A. in English, 2012

  13. Other Considerations: • Colons after the headers – just be consistent • Periods after bullets

  14. Resources: Start Gathering Information Today! • Attorney Questionnaire • Attorney Bio Template • Biography Examples – PaperStreet Pinterest • PaperStreet Blog - Content

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