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Facebook Basics

Facebook Basics. Understand the best practices behind making your Facebook presence a useful marketing tool. Different types of pages Basics of submitting a quality Facebook post Importance of images and photo albums. Webinar. Please Mute your Lines Ask Questions through Question tool.

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Facebook Basics

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  1. Facebook Basics • Understand the best practices behind making your Facebook presence a useful marketing tool. • Different types of pages • Basics of submitting a quality Facebook post • Importance of images and photo albums

  2. Webinar • Please Mute your Lines • Ask Questions through Question tool

  3. VA-1 • What: VA-1, 2013 • When: November 18-20 • Where: Hampton Roads Convention Center • Host Hotel: Embassy Suites Hotel • www.VATC.org/VA1

  4. VTC Digital Marketing • Dave Neudeck • Digital Marketing Director • dneudeck@virginia.org • Mary Bishop • Digital Marketing Manager • mbishop@virginia.org • Robin Mamunes • Digital Marketing Content Coordinator • rmamunes@virginia.org Casey Higgins Digital Marketing Content Specialist chiggins@virginia.org Tom Kirk Multimedia Specialist tkirk@virginia.org

  5. Facebook in 2013

  6. Facebook Basics • Research • Know Your Audience • Observe Your Competitors • Learn from the Best • Find Messages that Work

  7. Facebook Basics • Have a Purpose & Message • Who are you? Why should I care? • Sharing Trip Ideas • Responding to Questions • Deals and Exclusive Offers • Community Participation

  8. Facebook Basics • Time • Time to Prepare Posts • Time to Monitor Feedback • Time to Test • 2 to 3 hours a week for small business • 20+ hours for larger DMO

  9. Facebook Basics • Calendar of Ideas • and Image Bank • One to Two months worth of posts • Posts based on High Quality Images • Supporting Content on Website

  10. Facebook Basics • Set Goals • Be Realistic • See What Others are Achieving • Engagement Metrics

  11. Facebook Basics • Measure & Test • Learn Facebook Insights • Test Messages Often

  12. CASEY • Facebook Page Types

  13. Dave • Facebook Page Setup

  14. Casey • Facebook Post – Do’s

  15. Dave • Facebook Post – Examples

  16. Dave • Facebook Images/Albums

  17. Scoring a Facebook Post • NOTE: This is VTC internal use only. This is not an industry standard. For comparison purposes only. • $0.50 per Like • $1 per Comment • $3 per Share • $5 Click Through

  18. Boost!

  19. Advertising on Facebook • Set an annual budget • Monitor your posts for about 2 hours • Boost or Promote your best posts! • Monitor to make sure results are holding. • Pause Promotion if results are not good • Add more if results are great

  20. Questions • Dave NeudeckDigital Marketing Director dneudeck@virginia.org • Casey Higgins • Digital Marketing Content Specialistchiggins@virginia.org

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