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Grocery delivery has gained immense popularity amid lockdown. People are more reliant on online deliveries rather than stepping out and purchasing physically. However, they donu2019t like to wait for their deliveries. That is why here are some steps that should be considered for seamless and fast-paced grocery delivery<br>
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Tips To Improve Online Grocery Delivery Effectively Whether its food, groceries, or any other online delivery, the two poles always remain constant i.e. time and quality. The boom of online grocery shopping has been a long time coming, and it got the much-needed fire amid lockdown. Going by the stats, in 2015, more than 37% of shoppers in Asia- Pacific regular shopped for food online reported by Nielsen. However, these numbers were on the lower side of the rest of the world. There have been many projections made by some stalwarts including Deutsche Bank, which states fresh grocery delivery expected to expand at a compound annual growth rate of 28.2%
(CAGR) that is compelling as compared to 2.5% CAGR for total grocery sales. The supermarkets and the groceries stores have witnessed a remarkable growth in sales in the lockdown period worldwide. They stayed on their top trends and made a humongous impact on people's minds that is even when the lockdown is lifted, many households still have a reliance on online grocery shopping. The goodwill of online delivery is built on the quality services they offer. Below are some constraints that should be taken into consideration for better delivery. Deliveries should be speedy and customers should find it easy to register Everyone is impatient in this modern era. The terms ‘waiting’ and ‘patience’ is old school now. The delivery agencies should focus on speedy deliveries and also these delivery apps should give an easy to register approach for the customers. The customers should find it easy to order grocery items, add items in the cart, and review the order of payment. Make sure you include all relevant product information, pictures, and all the high-end features that provoke a customer to tap on the grocery item. The important information should be right up The online grocery shoppers will get annoyed if they don’t see all the relevant information upfront. This also relates to the impatient terminology.
Consider an example, if a customer adds all the desired items in the card and at the time of checkout there is no option of ‘cash on delivery’, how annoying this could be for him if he only prefers that option. Therefore, there should be a brief of all relevant information associated with a particular grocery item. Once an order has been placed, do not forget including an “order completed” page where a summary of your product along with the payment options and other things are mentioned. Not only websites but opt for different platforms The smart users are more prone to smartphones. Therefore, relying only on websites for fresh grocery delivery might counter your process. Always opt for platforms that have more users reach and as of now, mobile apps are the best option. In the year 2019, it is said that 63% of traffic and 53% of sales on retailers’ eCommerce sites took place over mobile phones. This stat is enough to showcase why one needs to adopt different platforms other than the web. Easy to navigate An e-commerce site can easily display a large product selection as compared to the physical locations. The section should be well organized and easy to navigate so that the selection of items could be done hassle-free. Among other options, ensure the "buy" button is visible, add a checkmark or confirmation text to clarify whether an item is added
to the basket or not. The search button or the magnifying should also be easily visible to the user. Flexibility in deliveries is essential There should be delivery slots and delivery preferences with the order the customer has made. Precise delivery window and options to deliver at the home, workplace, etc. should be there. Many grocery delivery services offer a time-frame of 30minutes which can range from any hour of the day. The delivery tie should profoundly depend on the customers' will, and the grocery retailers should not get involved in this. Make everything work in unison Why are you selling products online? To earn more revenue and to give some decent amount of privilege to the customers. Therefore, the delivery should be seamless and error-free. Your services will be judged on different parameters that include more than just the quality of the product, and the first thing that would be noted is the service you are offering. I have mentioned this fact again and again that customers are impatient, and they won’t comply with server breakdowns or any other technical glitch. They will hold you responsible for everything. Therefore, make sure you deliver products with quality, and the service you offer ever since the user book items should be seamless and hassle-free.
Conclusion: Online grocery delivery and shopping have already moved far ahead from its tipping point. It has made the whole world reliant on services they offer, and this trend of e-Commerce grocery will keep on achieving rare heights.