Community Visioning Process

1. Community Visioning Process

2. Building Our Foundation of Work Community Engagement Action Plan Community Engagement Proposal Meeting on January 29th Issues and Projects – Pilots Decision Matrix Guiding Principles August Discussions Vision Statements Vision Discussions and Stories

3. Building Our Foundation of Work Vision Statements Vision Discussions and Stories

4. Vision Elements • a tangible sense of our interconnectivity, a set of relationships and a process that allows us to work together as a community. • an influence base that gives support and direction to our elected officials • a way of imagining Mendocino County of what it could be 20 years from now and mobilizing the community around the common areas of passion and crisis (through conversation) to get us to our vision • a positive legacy for people 20 years in the future (7 generations).

5. Vision Elements Position Mendocino County in the World. We want to be known for: • A healthy community that responds to the ecological, economic and equity issues of our community. E3 • Community that has a shared identity and sense of ownership for its activities and future • Sustainable practices • A place that knows how to work together. A place that has an “infrastructure” of effective community engagement and communication processes • A place that mobilizes and focuses its resources toward its future • A place that honestly appraises itself in context of the state, country and world • A place that encourages and facilitates “education and learning” in its broadest definition • We are a community of people, resources and unique beauty. We need to leverage our unique qualities through tourism. Producing economic vitality that is highly visible, is good for people and is good for the ecology.

6. Vision Statement Elements • Civic Community Processes and Leadership • Environmental Go-To Community • Local Economic Vitality, Viability and Equality • Community Engagement and Ownership • Resource Based Economy • Energy Independence

7. Building Our Foundation of Work Guiding Principles August Discussions Vision Statements Vision Discussions and Stories

8. Operating Principles • 1. We utilize a way of communicating through our differences that is based on strong relationships and shared values. • 2. Operate using a network of “glue people” that weave our communities together. • 3. Use our life stories, best practices from around the world, and our positive assets to shape our strategies. • 4. Mobilize the silent majority as a way of moving community rather than reacting to the vocal minority. • 5. Mobilize young people and disenfranchised people into the conversation process as a way of building identity and ownership. • 6. Work from the common issues that bond people together and resonate across cultures and ages. • 7. We plan and work together in ways that gets us ahead of the curve rather than responding to current reality and crises. • Operate on what it is that motivates people to take action. • We need to build and support what already works in Mendocino County. Success breeds success.

9. Building Our Foundation of Work Issues and Projects – Pilots Decision Matrix Guiding Principles August Discussions Vision Statements Vision Discussions and Stories

10. Project Filtering Criteria • ROI – the amount of gain towards our vision to the amount of energy expended through the issue • Sustainability (economic, environmental and social) created through the issue/project • Issue touches many of our communities in the county (geographic, social, etc.) • Provides a framework for our platform issues (vision and principles) • High probability for quick success or results

12. Building Our Foundation of Work Community Engagement Proposal Meeting on January 29th Issues and Projects – Pilots Decision Matrix Guiding Principles August Discussions Vision Statements Vision Discussions and Stories

13. Community Engagement Proposal – Key Insights • We want to build on the existing successes in the county – both on-the-ground projects and processes • We want to create a set of long term sustainable processes that develop new and replicable ways of doing business and making decisions in our county • We want to develop and utilize a set of specific and actionable operating principles that guides the work across all sectors of our community • We want to develop a set of integrated plans that keep all the efforts meaningfully connected and that continuously raises the value of our local resources • Operate in ways that we continuously and rapidly learn from our individual and collective work • Develop a way of operating that influences formal decision making in our county

14. Process Journey Map Short Term Longer Term Process Outcomes Issues/ Projects Raise the Value Existing Resources Process Work Results

15. MalcolmDavies A cow is a system Dividing a cow in half doesnot give you two smaller cows!

18. Look at the parts - “Part thinking” Look at the connections between the parts which is “Connection thinking”

19. The real world?

22. The task in system’s terms

36. MendoVision

37. Diffusion of Innovations Do good ideas sell themselves?

38. Research: S-Curves

39. S-Curves Innovation and Social Change take up Traditionalists Late Adopters Middle Adopters take off Early Adopters Innovators Opinion leaders time

40. S-Curves Innovation and Social Change take up Traditionalists: Suspicious Late Adopters: Cautious Middle Adopters: Respectable take off Early Adopters: Deliberate Innovators: Venturesome Opinion leaders: Judicious time

41. take up take off time S-Curves Innovation and Social Change Certainty: Give it to me Trad Simplicity: Prove it to me LAd Observability: Show it to me MAd Relative Advantage: Sell it to me EAd Trialability: Let’s try it Inn Compatibility: Is it us; values OpL