1 / 1

5 Tips to Make Your Press Releases Pop!

If you want to get some publicity and promotion on your business, why not use the media to help you reach out to your target audience?<br><br>Being one of the best PR Company Melbourne PR agency WMC Public Relations, to help you achieve this.

wmcprau
Download Presentation

5 Tips to Make Your Press Releases Pop!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5 Tips to Make Your Press Releases Pop! If you want to get some publicity and promotion on your business, why not use the media to help you reach out to your target audience? Being one of the best PR Company Melbourne PR agency WMC Public Relations, to help you achieve this. 1. Do you have or can you create a milestone? Is it your anniversary: eg 10 years or 50 years? How many products in your range - maybe 100 or 1000? Have you sold 1 million or 100,000? A milestone can carry your key messages such as this one here: Here is one article: http://www.foodmag.com.au/news/j-c-s-quality-foods-celebrates-20-years- and-1000-p 2. Aim to incorporate a human interest angle.This might be that it’s a family business with different generations working together and the challenges or joys this brings; it might be the reason why you have a policy of employing people with a disability; it might be that your inspiration to create the business was from your father or mother and why this was. People love reading about something that they can relate to, so work on finding a human interest angle for your PR project. 3. Conduct a study that relates to your product or service. If you can highlight a problem or issue that you are solving, this makes what you are conveying in the press release that much more important to the editor and their readers. 4. Use the seasons or special days of the year to link in your product. If you have products that make the perfect Christmas gift, then around September time you need to start contacting the media with details of your product and a photo that relates to Christmas. Don’t forget Father’s Day, Mother’s Day, Easter and awareness days. Remember that the media have a long lead time for these type of PR and advertising features. 5. Do something outrageous or involve a celebrity. The media love stunts and covering celebrities, clearly evidenced every day when you open the daily newspaper. What about a crazy feat? One example was when we set up our PR client’s product to go head-to-head with their main competition and invited the media to come along and test it. Obviously we had checked beforehand and knew ours would come out on top, which it did, and we scored some great PR as a result. I hope this will help you next time you want to prepare a press release. The PR agent Melbourne, WMC Public Relations offers you professional help for promotions and publicity. Read this and other blogs here: http://www.wmcpr.com.au/category/pr-melbourne-blog/ Developing ideas for PR and publicity is just one of the many roles undertaken by the WMC PR agency professional. For any queries related to Public Relations Melbourne and other functions of WMC, check the WMC Public Relations website at http://www.wmcpr.com.au/prservices/ * * * * *

More Related