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ENOC PRESENTATION-ZEESHAN RAZA(KSA ASM-ENOC) TCD ANNUAL MEETING-2012. ENOC Lubricants & Grease Manufacturing Plant (ELOMP) – Fujairah. ELOMP. The plant is located inside the port of Fujairah. Plot Area – 63000 sq.m Covered Area 7800 sq.m
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ENOC PRESENTATION-ZEESHAN RAZA(KSA ASM-ENOC) TCD ANNUAL MEETING-2012
ENOC Lubricants & Grease Manufacturing Plant (ELOMP) – Fujairah ELOMP The plant is located inside the port of Fujairah. Plot Area – 63000 sq.m Covered Area 7800 sq.m Area available for expansion of the plant and/or downward/forward integration of plant related activities Jetty for base oil receipt – 800 m from plant. Marine oil delivery berth – 1200m from plant Plant operates under an Industrial License
LUBRICANTS BLENDING FACILITY • Blending Capacity : 53,000 MT / Year (Single Shift Basis) • State Of Art Blending Facility through ABB & SMB • PLC controlled automized Precise Blending
ABILITY TO BLEND • Engine Oil • Hydraulic Oil • Transmission Fluid • Specialty Oil • Industrial Oil • Marine Oil • Greases
GREASE MANUFACTURING • Ability to produce all type of grease • Capacity – 3000 MT / Yr
QUALITY CONTROL Well equipped Quality Control Laboratory is established for: • Testing of incoming Base Oils, Additives & Chemicals • Testing of Fresh Lubricants & Grease • Testing of Used Lubricants
Management System • ELOMP is Quality Management System (ISO9001:2008) and Environmental Management System (ISO14001:2004) certified by DNV. • ELOMP is OHSAS 18001:2007 certified for Health & Safety Management System. • ELOMP Lab is Lab Management System (ISO17025:2005) certified by ENAS. • ELOMP is corporate member of Dubai Quality Group (DQG)
KSA Lubricants Markets-Some facts • Lubricants consumption : 400K MT • Major Players : Shell,Fuchs,Petromin,Castrol,Gulf,TOTAL,Mobil,Chevron.
Saudi Auto Market-An Overview • KSA Automobiles Sales 2010-11 : 750,000 units with an annual growth of 2% year on year. Source : Business Monitor International • Automotive sales in the country will reach 880,000 units by 2013-BMI • On average 100 people in Saudi Arabia own 336 Vehicles.
Saudi Auto Market-An Overview • Saudi Arabia accounts for over 25% of the GCC’s construction industry annually growing at a 7% rate, with government investments totaling SR 1500 billion in the next 5 years including the $130 Bn approved for social spending program thus benefitting construction industry making this sector the largest in lubricants demand in the Kingdom(Chart) –Source Smith Kline & Co • The upcoming construction boom will also boost the commercial automotive sector (Current consumption : 160,000 tons – 48% share)
ENOC NEW PRODUCT! • ENOC Lubricants, a subsidiary of Emirates National Oil Company (ENOC), has introduced a top tier synthetic oil, the Protec Flex Energy SN, a first of its kind in the Middle East and Africa. • The newest product has the highest certification in the region, and offers benefits such as improved fuel mileage, increased cooling efficiency, excellent engine protection and environmental friendliness. • Approved for API SN performance level, fuel economy ILSAC GF-5 and OEM General Motors dexos1, the product is formulated to satisfy all viscosity grades such as SAE OW - 20, SAE OW - 30, SAE 5W - 20, SAE 5W - 30 (Approved by GM dexos 1) and SAE 10W 30. It is formulated to meet the requirements of all types of vehicles - from hybrid vehicles to model vehicles from America, Japan, Korea and Europe.
ENOC NEW PRODUCT! • ”ENOC Protec Flex Energy SN is a testament to ENOC’s mission of serving the community with top quality products while protecting the environment. It helps save up to 36% fuel consumption, and the exhaust gas let-out is environment-friendly. It reduces friction effects, which improves engine output,” Said ZaidAlqufaidi, ENOC’s Managing Director for Marketing. • ENOC Protec Flex Energy SN in its API SAE 5W-30 is now available for consumers in 1 and 4 litre cans across all ENOC/EPPCO service stations and at premium high street outlets in the UAE • All ENOC Lubricants products conform to ISO 9001:2000 quality certifications, in addition to complying with the highest international standards and specifications, such as API, ACEA, ILSAC, JASO, and major OEMs.
ENOC Lubricants-Major Achievements-2010/11-UAE • Contribute lubricant sales to 52 countries covering GCC, Africa, South East Asia, Common Independent States CIS, India Sub- Continent • Constructed a new online lubricant blending plant in Fujairah (2nd harbor in the world for fuel & lubricants) bunkering with an annual capacity over 100,000 MT of lubricants and 5000 MT of greases • The plant ISO certified against: • ISO 9000 : 2008 • ISO 1400: 2004 • ISO 18001: 2007 • ISO 17025
ENOC Lubricants-Major Achievements-2010/11-UAE • Through the plant we supply the following majors with their lubricants: • Shell International (Marine) : 28 MM Tones • Chevron Al Khaleej 30 MM Tones • BP (Marine) 12 MM Tons • GOMEL ( Marine) 12 MM Tone • Aegean Marine Petroleum (Marine) 8 MM Tones • Woqod Qatar Fuels 4 MM Tons • SUTRAC ( CAT Distributor in East Africa) 6 MM Tons • Complete Product Line of 300 products covering wide range of automotive and industrial applications. • Strong Marketing communications: • Business Management Manual (BMM) • Brand Manual (BM) • Marketing Support Promotion
ENOC Lubricants Sales Analysis-2011-Target Achievement • Masood-Riyadh Van Sales -113% • Ghulam Abbas –Riyadh-557% • Mr.Luqman-Madinah-262% • Mr.Dilnawaz-Tabuk-92%
ENOC Lubricants-KSA-2012 Objectives • SALES TARGETS – 1.5 Mn Liters • ENOC STOCK POINT • BULK ARRANGEMENT • ADDITONAL SUPER LUBE SITE • LAUNCH NEW SEGMENTS • ADDITIONAL VAN SALES SUPPORT TO BRANCHES • SALES PROMOTION PROGRAMS ON QUATERLY BASIS-To be announced by 1stQtr 2012. • STAFF TRAINING PROGRAMS-Calender to be shared in JANUARY 2012 • ENOC TECHNICAL TEAM VISITS-1ST Quarter and 3rd Quarter