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Cheryl Feyen Designs Web Design – Project Management – eCommerce Consultant

Explore the comprehensive website solutions for Traveler’s Club Inc. tailored to its diverse customer profiles, providing enhanced exposure, benefits, and increased member interaction. Effortlessly access information, articles, forums, and database resources online, designed to cater to the varied preferences of the club members. Optimize your web presence and customer service with targeted website phases.

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Cheryl Feyen Designs Web Design – Project Management – eCommerce Consultant

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  1. Cheryl Feyen DesignsWeb Design – Project Management – eCommerce Consultant Traveler’s Club Inc. eCommerce Solutions

  2. Customers Traveler’s Club Inc. • Current Customers = 600,000 • Potential Customers = 32,000,000 world-wide • Customer Profile • Late Baby Boomers • Ages: 50 – 65 • With managerial jobs • Income $120,000 + • Customer Profile • Retired couples • Ages: 62+ • Education: college + • Customer Profile • Young Professionals • Ages: 30 – 45 • Education: college + • Household Income = $170,000 +

  3. Internet Usage Traveler’s Club Inc.

  4. Why a Website? Traveler’s Club Inc. • Over 80% of current customers are comfortable with the internet. • Over 90% of customers with internet purchase travel over the internet. • Approximately 70% of customers would be comfortable getting Traveler’s Club information from the website instead of the phone. • This would free up the phone lines for customers wanting individualized service – Thus providing an enhanced customer experience. • Will eventually reduce overhead.

  5. Website Solutions Traveler’s Club Inc. Phase 1. Traveler’s Club landing pages - Creates a web presence for subscribers with contact information. - Subscription and benefits information for new subscribers with ability to buy subscriptions online. - Promote Traveler’s Club summit/conferences with ability to buy tickets online. Benefits – Increased exposure, subscriptions and summit attendance

  6. Website Solutions Traveler’s Club Inc. Phase 2. Member Forums - Create a discussionforum. - Members can discuss all types of travel destinations, travel tips, rate accommodations. Benefits – No real cost after the development, but increased member usage of the website.

  7. Website Solutions Traveler’s Club Inc. Phase 3. Traveler’s Club database - Create a Members Only database. - All of the information currently available through the Member’s Line in a fully searchable database - Made For U Map packets: Members select the brochures they want and download them directly to their computer, tablet or smart-phone. Benefits – Decreased overhead and increased service for those members that prefer to call in.

  8. Website Solutions Traveler’s Club Inc. Phase 4. Traveler’s Club article database - Articles from back issues of the magazine available online through a fully searchable database in PDF form. - Members can download directly to their computer, tablet, e-reader or smart-phone. - Members who prefer can still purchase back issues of the magazine online until supply is exhausted. Benefits – Members can save by downloading articles for free .

  9. Website Solutions Traveler’s Club Inc. Phase 5. Traveler’s Club Magazine online - Publish the magazine online. - Members can download directly to their computer, tablet, e-reader or smart-phone. - Members who prefer can reduce their subscription cost by opting-out of the printed version of the magazine. Benefits – Members can save, save on publishing costs until it is beneficial to stop printing altogether.

  10. Website Solutions Traveler’s Club Inc. Members Benefit - All of the information that they can get from Customer Service is available online 24/7. - Members can download directly to their computer, tablet, e-reader or smart-phone. - Members who prefer can reduce their subscription cost by opting-out of the printed version of the magazine. - Many members would prefer digital information to save on storage.

  11. Website Solutions Traveler’s Club Inc. Traveler’s Club, Inc. Benefits - Decrease in Customer Service personnel. - Decrease in warehouse costs. - Decrease in publication costs. - Increase in subscriptions with a world-wide audience. - Increase in referral fees from increased usage and tracking

  12. Questions? Traveler’s Club Inc. I can now answer any of your questions about the presentation. What might the website look like?

  13. Welcome to The Traveler’s Club Traveler’s Club Inc. Our next Traveler’s Club Summit will be held May 18-20, 2012 at the Four Seasons Hotel in New York City. Find out more about the summit and purchase tickets here. • Summits • -Member Benefits • Member Log In • ID • Password • -Current Magazine issue • -Order Magazine Back Issues • -Member Discounts • -Made For U Map Packets • -Manage Your Subscription • -Search Database • -Member Forums • -Contact Us • -About Us What a membership in the Traveler’s Club gets you. Member’s Resource Line 1-800-traveler (872-8353)

  14. Questions? Traveler’s Club Inc. What if we don’t want all of the phases? You can pick and choose between the phases. - Maybe you never want to eliminate the printed version of the magazine. That’s ok, you can still put it online each month with very little trouble and still do the printed version. - Once Phase 1 is complete and you have a landing page, you can pretty much decide how many of the other phases you want to do and when.

  15. Questions? Traveler’s Club Inc. What about our employees? • Initially we will use most of the current employees to: • Create and update the database. • Copy the articles from the back issues of the magazine and create the PDF’s • Copy the resources for the Made For U Map packets and create the PDF’s • You can use attrition and not replace employees as they leave. • Once the website and database is complete, employees can work on research for the magazine or the database.

  16. Questions? Traveler’s Club Inc. What is the timeframe for this project? The landing page can be up and online in just a few days. As can the discussion forums. It will take longer to create and fill the database. I would suggest that it go online in about 2 months with whatever information we have been able to load. Then we can continuously update it as resources are ready. It will really depend on how much time employees have available to prepare the documents.

  17. Questions? Traveler’s Club Inc. How much is this going to cost? It depends on what your final decision on project is. If it were just for the landing page – it would be $200 for the web design plus the hosting fee of $60 per year plus the domain registration of $10 per year. If you decide to do more, then the hosting would be more for storage, bandwidth and a secure server – about $30 per month and my web design and project management services at $30 per hour.

  18. Questions? Traveler’s Club Inc. Any other questions?

  19. Assumptions Traveler’s Club Inc. • Traveler’s Club Inc. currently has no website.

  20. Sources Traveler’s Club Inc. • http://www.mapsofworld.com/ • Royalty free stock photos

  21. Cheryl Feyen Designs Traveler’s Club Inc. Website: www.CherylFeyen.com eMail: cfeyen@yahoo.com Phone: 630-863-8267 Availability: Immediate

  22. When would you like to get started? Traveler’s Club Inc.

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