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POLITICAL VICTORIAN

Explore a vibrant naturalist trend proposal for Spring/Summer 2019/2020, focusing on comfort and sustainability with neutral, breathable fabrics. The collection promotes ethical fashion practices to combat environmental harm in the industry.

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POLITICAL VICTORIAN

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  1. POLITICAL VICTORIAN

  2. Index • Moodboard • Media articles • Colour sheet • Fabric and trims • Products • Products • Products • Products • Products • Muse

  3. “All luxury brands are being forced to think more strategically about how to appeal to observant women, with numerous religious backgrounds. They can't ignore the growing chorus of voices globally demanding more choice.“ Elizabeth Paton http://edition.cnn.com/2017/03/08/fashion/the-modist-modest-fashion-online/

  4. “Londoners from all walks of life are embracing activism in a way that hasn’t been seen since the anti-war movement 14 years ago.” P.14. ES Magazine (24.02.17). P.14-16.

  5. Product

  6. Product

  7. GhizlanGuenez • Generation Y (35 years old) • Founder and CEO of The Modist • High end luxury • Cultural background relates to theme • International • Bringing women together

  8. Target Market • Ordinary women • Generation Y and Z – their increasing involvement in politics • Luxury and middle market

  9. Vibrant Naturalist Spring Summer 2019/2020 Trend Proposal Natasha Suriya (S01000267) Fashion Trends FSD404

  10. Index • Moodboard • Colour Palette • Fabric and Trims • Silhouette • Garments • Muse • Target Market

  11. Moodboard • Comfortable • Neutral • Breathable • Natural fabrics • Hardwearing • Sustainable

  12. Evidence The fashion industry needs to help reduce waste which is harmful for the planet. The fashion industry is the 2nd largest polluting industry. Lydall.R. (26th April 2017). Deadly toxic air enters bloodstreem 15 minutes after cyclists inhale it. Evening Standard: London. P.2. Crerar.P. (24th April 2017). Black taxis and minicabs face ban in traffic-free Oxford Street Scheme. Evening Standard: London. P.4. Cecil.N. (24th April 2017). Ministers ‘bullying judges over delay to toxic air curbs’.. Evening Standard: London. P.2.

  13. Colour Palette Colour usage

  14. Fabric and Trims Material made from natural fibres – cotton and silk. Gathering and pleats to complete the look. Whilst the cording acts as a finishing. White buttons and zips will be used as a fastening and add small details.

  15. Evidence Brexit and awareness of fashion damaging the environment will push the fashion industry to create sustainable clothing.

  16. Evidence “…where marketing-fuelled sales of underwear, fragrance and denim make up the vast majority of revenue”. Denim is seen as a must have item. Hardwearing and durable which consumers want and it is better for the environment. Sherman.L.3rd May 2017. Calvin Klein. Business of Fashion Magazine: London.

  17. Silhouette Sheet Emphasise the arms and shoulders by using halter neck lines, open shoulder, opening in the sleeve, and promoting sleeveless garments.

  18. Evidence Lately been a lot of emphasis on the arms and shoulders (compared to previous years). This will possibly become the major body part of 2019/2020. Unknown. (May 2017). Super arms. Cosmopolitan. P. 104-105.

  19. Evidence Unknown. Palace coup for Kendall in Vogue India. Evening Standard: London. Wednesday 3rd May 2017.

  20. Garments

  21. Garments Elena Miro Spring Summer 2017 lookbook. P.31.

  22. Garments

  23. This article supports the movement towards dressing more modest by covering up more of the body. Unknown. 3rd May 2017. We’ve ad enough of sexist selling. The Metro: London.

  24. Muse Ängie 21 years old Musician Challenges the social norms in society. Can be associated with having things incommon with ‘normal’ women. “I’m not gonna be Barbie”. Target Market: 16-25 year old women. Rebels against the social norms.

  25. p44-49 Obkircher.F.(2017). The Red Bulletin (UK Edition) (April). The Red Bulletin.P.44-49.

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