报告人简历

1. 报告人简历 • 报告人：Jari Alvinen ，OMA董事会主 席，诺基亚移动软件战略机构（芬兰坦佩雷）主管。1999年加入诺基亚，在OMA内负责诺基亚的标准化工作。曾任富士通技术研究机构经理。自1994年起从事移动应用工作，1998年开始参与移动标准化工作。

2. OMA Organization & Operative Mode OMA Experts Technology Seminar organized by China Communication Standard Association CCSA November 20, Beijing, China Jari Alvinen Chairman of the Board of Directors Open Mobile Alliance

3. What is OMA? • The OMA is designed to be a center for mobile service specification work, stimulating and contributing to the creation of interoperable services “No matter what device or operating system you have, no matter what service you have, no matter what carrier you use, you can communicate, access and exchange information.”

4. Why OMA is the Right Solution for the Mobile Industry? The uniform service architecture implemented by multiple vendors can result in: • Interoperability between infrastructure, devices and services • Enriched user experience across service providers • Compelling new mobile services • Healthy competition between suppliers, operators and developers • Faster time to market

5. Current situation Target situation Operator 1 Operator 2 Operator 3 Operator N Operator 1 Operator 2 Operator 3 Operator N Service offering Interoperable terminal offering (numerous suppliers) Terminal offering Vendor 1 Vendor 1 Vendor 1 Vendor 1 Vendor 2 Vendor 2 Vendor 2 Vendor 2 Interoperable service platform (numerous suppliers) Vendor 3 Vendor 3 Vendor 3 Vendor 3 Operator 1 Operator 2 Operator 3 Operator N Service platform Uniform telecom standards (GSM, CDMA, 3G) Uniform telecom standards (GSM, CDMA, 3G) Telecom layer Openness Fuels Growth

6. Why is OMA Strong? • OMA has over 300 member companies, of which: • 31 Sponsor members • 73 Full members • Associate and Support members • Full member list in www.openmobilealliance.org • OMA member companies fall into 4 categories that define the various parts of the end-to-end value chain. • Wireless Vendors • Information Technology Companies • Mobile Operators • Application & Content Providers & Others

7. The OMA Vision and Strategy • To provide a forum for the entire wireless value chain to work together to ensure seamless mobile services for both business users and consumers worldwide • Focus on defining market requirements through use cases, common architectural framework, open standards for enabling technologies, and end-to-end interoperability

8. OMA’s Mission • To facilitate global user adoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators, and networks • Allowing businesses to compete through innovation and differentiation.

9. Impacts of OMA • Specifications will ensure the proliferation of mobile data services • Services across network generations (2G, 2,5G, 3G…) • Convergence with mobile applications and PC applications to facilitate end-user experience regardless of device type • Enabling interoperability between the mobile and the fixed Internet • Growth in different areas of the wireless industry, such as messaging, browsing and downloading will be stimulated • OMA vision creates opportunity, and minimizes risk

10. Strong Cooperation with Other Forums • OMA has established cooperation with many external fora and is looking forward to closer cooperation with a number of others • 3GPP • 3GPP2 • CDMA • GSM Association • Liberty Alliance • Mobey Forum • Oasis • Parlay • Pay Circle • ETSI - European Telecommunications Standards Institute • IFPI - International Federation of Phonographic Industries • RIAA - Recording Industry Association of America • MPF- Mobile Payment Forum • ITU-T - International Telecommunications Union

11. Why is OMA Different ? • OMA brings together the links in the mobile value chain: • Previous initiatives have focused on one part of the value chain or a small subset of the global market • OMA provides a unique opportunity to understand the roles of other players and influence the direction of the mobile industry

12. Benefits to the End-User • Consumers and business users will receive • Seamless interoperable services across mobile networks • Access to interoperable and easy-to-use mobile services across geographies, operators and mobile terminals

13. Benefits to the Members • Members of the Open Mobile Alliance benefit from the comprehensive inclusion of all specification work • Extensive participation from all parties involved in the entire mobile services value chain • The interoperability issues can be solved efficiently when the industry specifications work lies within the same organization • Resulting consolidation of other forums into OMA, companies involved will not need to invest in several, but one substantial specification body •  Non-members risk not being involved in this process, and thereby not having their voices heard

14. Is OMA Delivering ? • First OMA Enabler Release passed IOT • 5 interoperability test events completed • Two more affiliate organizations consolidated • 5 new OMA Service Enabler releases introduced • Interoperability test event in June including 4 services enablers • Launch with 180 members • 4 affiliate organizations announce their intent to consolidate into OMA • Launching the OMA Release Program • Introduction of 7 OMA Enabler Releases • First OMA Specification for public review (OMA Download) • Technical Plenary and working group structure established • First AGM: • 300 members • 6 consolidated affiliates • 16 Enabler Releases: 3 with passed IOT • 7 inter-operability test fests organized Sept. 2003 June 2003 June2002 Feb. 2003 Nov. 2002 Aug. 2002

15. OMA and China • OMA is bearer independent, thus: • Mobile Services built on OMA specifications can work on any network type, including WCDMA, GSM, EDGE, CDMA etc. • The Chinese mobile market is rapidly shifting towards data services (MMS, content download) • Chinese middleware vendors are very strong in the local market • Current Chinese members of OMA: • China Mobile Communications Corporation (CMCC), Research Institute of Transmission Technology of Ministry of Information Industry (RITT), Huawei Technologies, ZTE Corporation

16. Member Benefits for Chinese Companies • Strong local wireless vendors can increase their market share in other regions • Local content providers together with local mobile operators will have the interoperable, standard based technology to export local content to the strong international Chinese community around the world • Common OMA architecture enables operators to compete through innovation and end-user experience • Deploying OMA service enablers will give opportunity to grow the local mobile services market instead of dividing existing market figures

17. OMA Welcomes Chinese companies to influence in, and benefit from OMA. THANK YOU.

18. Appendix Slides

19. OMA Principles • Products and services are based on open, global standards, protocols and interfaces and are not locked to proprietary technologies • The applications layer is bearer agnostic (examples: GSM, GPRS, EDGE, CDMA, UMTS) • The architecture framework and service enablers are independent of Operating Systems (OS) • Applications and platforms are interoperable, providing seamless geographic and inter-generational roaming

20. OMA Goals • Deliver high quality, open technical specifications based upon market requirements that drive modularity, extensibility, and consistency amongst enablers to reduce industry implementation efforts. • Ensure OMA service enabler specifications provide interoperability across different devices, geographies, service providers, operators, and networks; facilitate interoperability of the resulting product implementations. • Be the catalyst for the consolidation of standards activity within the mobile data service industry; working in conjunction with other existing standards organizations and industry fora to improve interoperability and decrease operational costs for all involved. • Provide value and benefits to members in OMA from all parts of the value chain including content and service providers, information technology providers, mobile operators and wireless vendors such that they elect to actively participate in the organization.

21. OMA Structure Board Technical Plenary Mark Cataldo, Openwave Operations & Processes Dwight Smith, Motorola Release Planning & Management Jari Alvinen, Nokia Requirements Kevin Holley, mmo2 Browser & Content Alastair Angwin, IBM Games Services Lars Brenk, TTPCom Mobile Protocols Rory McHale, Logica Architecture Christian Herzog Siemens Device Management James Jennings, IBM Location Hans Rohnert, Siemens Mobile Web Services Michael Luna, Openwave Security Michel Mouly, Vodafone/Orange Data Synchronisation Bartley Calder, Sun Messaging Mark Lipford, Sprint Presence & Availability Frank Dawson, Nokia Interoperability Sanjay Gupta, Motorola Developers Interests Alan Kaplan, Panasonic Mobile Commerce & Charging Jouni Käiväräinen, Telia Push to talk over cellular Dwight Smith, Motorola

22. DrivingMarket Growth • OMA will grow the mobile industry market by enabling subscribers to use interoperable mobile services: • A common architectural framework will accelerate product innovations and expedite the time-to-market • Industry wide adoption of open specifications over proprietary alternatives • Decrease operational costs by improving efficiencies within companies and across the industry • Improve the end user’s experience by providing end-to-end and multi-standard interoperability

23. The Business Impact • OMA’s impact extends well beyond its membership • By removing barriers OMA helps grow the overall market for everyone, not just specific companies or parts of the value chain • A new, single global mobile market will foster a culture of innovation that will lead rapidly to new kinds of services and products

24. Value Proposition Mobile operators • Increase ARPU, margin and data revenue and accelerate the services uptake by ensuring user interoperability across terminals, markets and operators • Invest with confidence, knowing that services are based on open, interoperable standards • Provide consumers and business users with seamless interoperable services across mobile networks and Internet domains • Choose from a wide range of technology providers, with no need to rely on a single vendor • Collect market requirements as a base for the specification work

25. Value Proposition Wireless vendors • Foster growth of mobile services market worldwide • Ensure interoperability with various terminals, networks and servers by different vendors • Utilize the widest variety of services, built upon open standards and enabling technologies • Differentiate on terminal design and features while maintaining a core set of interoperable applications • Reduce development costs

26. Value Proposition IT companies • Leverage investment in applications and infrastructure by extending accessibility and reach to the mobile environment • Extend reach to a broader range of application developers by • Shortening development cycle by providing open standards and uniforms API’s that ensure interoperability • Leveraging their existing investment • Providing a framework for richer applications • Accelerate the delivery of products, services and technologies to all the members of the value chain • Build a bridge between Internet and mobile service domains

27. Value Proposition Content and service providers • Make use of universal mobile distribution formats • Drive the development and delivery of the attractive content to the global audience • Enjoy the financial effect of simplified application and content development • Benefits of a global and multi-vendor ecosystem