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Medical Reserve Corps Public Relations Plan

Medical Reserve Corps Public Relations Plan. Greater Fall River Medical Reserve Corps (GFRMRC). Presenter: JoAnne Breault. Medical Reserve Corps. Need for Medical Reserve Corps A rose F rom September 11, 2001. Medical Reserve Corps Problem. Need For T rained V olunteers. Medical

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Medical Reserve Corps Public Relations Plan

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  1. Medical Reserve Corps Public Relations Plan Greater Fall River Medical Reserve Corps (GFRMRC) Presenter: JoAnne Breault

  2. Medical Reserve Corps Need for Medical Reserve Corps Arose From September 11, 2001

  3. Medical Reserve CorpsProblem Need For Trained Volunteers Medical Non-medical Competition from other non-profits for volunteers

  4. Mission Mission Statement To identify and prepare individuals who want to volunteer their time to respond in the event of a medical emergency in the community.

  5. Motto Be Informed. Be Prepared. Be a Volunteer. Emergency preparedness is everyone’s responsibility!

  6. Citizens Corps

  7. Objectives of MRC PR Plan 100% of GFRMRC Are Volunteers Utilize PR Tactics to Recruit New Members Poster visually displaying training and community involvement News Release to announce their annual training Video Public Service Announcement Schedule a Press Conference when the Director retires

  8. Poster RE-purpose Photos of Community Events & Training Display Posters in Public Buildings Target Key Publics & Potential Volunteers: Government Center Town Halls Council on Aging Senior Apartment Complexes Hospitals

  9. News Release Promotes Annual Training Sent to local newspapers: Fall River Herald News Somerset Spectator Fall River Spirit Westport Chronicle The GFRMRC covers: Fall River Westport Somerset Swansea

  10. Press Conference Press Conference in January to announce new director

  11. Evaluation GFRMRC Website GFRMRC Facebook Twitter • Website created in 2006 • Content is rich but looks outdated • Lists recent activities as 2008 • Needs photos and video links • Student Intern to keep it updated

  12. Evaluation GFRMRC Newsletter • Professionally produced • Distributed to internal publics • Excellent source of news • Highlighted training and volunteers

  13. Public Relations Plan in January • Evaluate for one year • Increase presence in community • See if the number of volunteers goes up

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