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Learn about new personal branding strategies that will help you boost your sales. Here, we have shared the best practical tips and tricks to build your personal brand. Check out the steps today.
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Digital Presence: An Essential Facet for Business Success MASTERING PERSONAL BRANDING THROUGH SOCIAL MEDIA MARKETING
INTRODUCTION TO PERSONAL BRANDING What Exactly Is Personal Branding Strategies?
The branding is the process of marketing yourself like a household name until you actually become a household name. UNIQUE ATTRIBUTES
YOUR PERSONAL BRAND IS YOUR CONSISTENT DAY-TO- DAY IMPRESSION Create an image you can sustain year after year.
Branding yourself is equally important to branding your business RICHARD BRANSON
How to discover your super powers and create personal brand draft? What are you doing when you feel like you are at your most passionate and engaged? What do you enjoy doing Even when you aren't getting paid for it? What do you most often receive compliments on without even trying? If you could share just one thing with humanity, what would you choose? What would you do with your life if you didn't have to worry about money or failure? What can you do better than anyone else in the world? You don't have to answer every single question. Focus on the ones that give you the most mileage, and don't worry if you feel like you haven't found enough strong answers to these questions, sometimes finding your strength is hard.
Why It's Critical To Develop Your Personal Brand Stand out from the competition Build credibility and trust. Enhance your visibility and reputation Increase your influence and impact Take control of your career
Take control of your image with these six core principles of building your image Authenticity Consistency Clarity Relevance Visibility Adaptability
Personal Brand Marketing Plan Activity Launching Your Personal Brand: Achieve Recognition As An Expert Define your personal brand Identify Your Target Audience Develop a Content Marketing Strategy Build Your Online Presence Engage with Your Audience Network and Collaborate Measure Your Results
POPULAR SOCIAL MEDIA PLATFORMS FOR PERSONAL BRANDING LinkedIn Instagram Twitter Facebook YouTube
WHY SOCIAL MEDIA FOR PERSONAL BRANDING Reach a large audience Showcase expertise Build a personal brand Networking Cost-effective
How to measure the success of your personal branding efforts on social media. 1. Monitor your engagement 2. Keep track of your follower count 3. Assess your reach 4. Analyze your content performance 5. Evaluate your social media mentions 6. Monitor your website traffic
INDIVIDUALS WITH SUCCESSFUL PERSONAL BRANDS ON SOCIAL MEDIA Gary Vaynerchuk Marie Forleo Neil Patel
Key elements of a successful personal branding strategy Define Your Target Audience Establish Your Goals Craft Your Content Strategy Develop Your Personal Branding Message Build Your Online Presence Engage with Your Audience
Importance of managing your online presence and maintaining a positive reputation. 1. First Impressions 2. Professionalism 3. Opportunities 4. Crisis Management 5.Personal Branding
Importance of developing a well-defined personal branding strategy 1. 2. 3. 4. 5. Differentiation Credibility Consistency Networking Career growth
FACEBOOK Active Users: 2.9 billion Average Time Spent: 33 Minutes Audience Age Set: 25-34 (17.6%)
YOUTUBE Active Users: 2.6 Billion Average Time Spent: 19 Minutes Audience Age Set : 25-34 (20.7%)
INSTAGRAM Active Users: 2.35 Billion Average Time Spent: 31 Minutes Audience Age Set : 18-24 (17%) Do you need some tips on how to gain more followers on Instagram?
TIKTOK Active Users: 1 Billion Average Time Spent: 45 Minutes Audience Age Set : 16-24 (26%)
LINKEDIN Active Users: 310 million Average Time Spent: 17 Minutes Audience Age Set : 25-34 (60%)
TWITTER Active Users: 368 million Average Time Spent: 20.45 Minutes Audience Age Set : 25-34 (38.5%)
Top goals of Social Media Marketers Increase web traffic 16.8% Increase Brand Awareness 26.1% Grow Brand Audience 17.2% Sales/lead generation 22% Increase Community Engagement 17.9%
TIPS FOR CREATING ENGAGING CONTENT THAT WILL HELP INCREASE BRAND AWARENESS Use a variety of formats Storytelling Provide values Consistency
Social Media Strategy Creating a robust social media strategy is an: An essential factor in building brand awareness Reach a wider audience Increase brand recognition Drive traffic to your website Develop long-term relationships with customers And stay ahead of the competition.
Key Metrics To Track Social Media Success 1. Reach 2. Impressions 3. Engagement 4. Follower Growth 5. Referral Traffic
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