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Energy Impact Illinois Marjorie Isaacson

Selling Retrofits via the Tupperware Model Community Programs BECC Lightning Session Tuesday, November 19th. Energy Impact Illinois Marjorie Isaacson. The problem. Traditional marketing campaign for engaging homeowners in energy efficiency: won several marketing awards was really funny

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Energy Impact Illinois Marjorie Isaacson

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  1. Selling Retrofits via the Tupperware ModelCommunity Programs BECC Lightning SessionTuesday, November 19th Energy Impact Illinois Marjorie Isaacson

  2. The problem Traditional marketing campaign for engaging homeowners in energy efficiency: • won several marketing awards • was really funny • resulted in the completion of only 5 projects

  3. The solution Combine the methodology of a well-run political campaign with the time-tested model of the Tupperware party Projected Goal

  4. Field Organizers • Supported by call center • Went everywhere • Goal = Respect, empower, include

  5. Hyper-local, trusted messengers

  6. Making science visible was exciting!

  7. Building expertise in contractor workforce

  8. It’s not magic (but it’s not easy) • “Partner with trusted messengers” • “One touch is not enough” • “A well-qualified workforce and trustworthy work are vital” • “Experiment to figure out what works” • Requires creativity, persistence and flexibility

  9. Thank you. Marjorie Isaacson marjie@cntenery.org 773-269-4059

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