Mark-Taylor Local Search Engine .:: Advertising Overview ::.

1. Mark-Taylor.com Local Search Engine .:: Advertising Overview ::. Helping more Phoenix residents find your business at the moment they’re looking for what you offer

2. The Best Advertising is Relevant Advertising • Your customers are looking for you online. In fact, more people now use the Internet to locate products and services available locally than any other resource. • As a result, traditional media usage (e.g. Yellow Pages and newspapers) is on the decline. • Most consumers don’t want advertising until they need advertising. They need advertising when they are close to making a buying decision. • The main problem with traditional advertising is that the mating of these types of neededads with buy-ready consumers is typically coincidental, not targeted.  • Experts estimate that $50 billion of U.S. ad spending is “wasted” every year. • Today's results-oriented advertising is about connecting with the consumer at the exact moment they need your service. • 92% of local searches convert (to sales) later offline. • Recent studies show that local businesses can see 10 times better ROI from local search.

3. Mark-Taylor’s Local Search Engine • Mark-Taylor, an award-winning property management company, has developed Phoenix’s first local search engine for its residents and the residents of the greater Phoenix area. • Accessible from many links within the site, the search engine is located at the popular Resident’s Corner: www.mark-taylor.com/residents.htm. • The search results are hand-picked to provide our discerning visitors with the best local businesses. • Now your business can be part of this trusted resource through our keyword search and banner advertising opportunities. • Our ad programs are based on an economical monthly flat-fee pricing model. • Performance is easy to track with on-request statistical reports which provide insight into exactly what your customers are searching for and how they are responding to your ads. MARK-TAYLOR QUICK FACTS: • Over 15,000 apartment units in 24 award-winning communities throughout greater Phoenix • Our resort-style properties cater to the professional, affluent lifestyle-oriented demographic • 60,000+ Web site visitors on average • "Best Corporate Web site in the Nation," April 2005, National Association of Home Builders • Search engine accessible from most pages of the Mark-Taylor website • Search engine optimization campaigns increase your exposure as the Mark-Taylor website improves its natural and paid rankings

4. Advertising Options SEARCH LISTINGS • Choose where you want your search result displayed: • Tier 1: results 1-3 (page 1 of results) • Tier 2: results 4-10 (page 1 of results) • Tier 3: results 11-20 (page 2 of results, not shown on this slide) BANNER ADS • Choose location: • “Featured” • “Sponsor” AD PACKAGES • Purchase any search listing plus banner ad to receive 25% off regular rates • The combination of concurrent search + banner advertising has been proven to reduce the number of times prospects need to see your ad before they take action.

5. Advertiser Features & Benefits A few of the features and benefits our advertisers receive include: • Top search results positioning under your appropriate Category(ies) and Sub-Category(ies), with a link to your website. • Don't have a website? We can design a "business card" web page, complete with images, maps and your choice of business information to give you online exposure. • Up to 50 descriptive keywords to describe your products and services. These keywords will enable customers to find your products/services. • Keywords can include inventory, brand names, menu items and products/services offered. Your business will get guaranteed placement in the engine with these keywords, plus the flexibility to change keywords to improve relevancy. • Customizable description of up to 255 characters (about 50 words) to appear under your listing. • Promote the best aspects of your business in order to capture the interest of the search engine users. You can even request that the description be changed once a month to stay current with promotions, events and news. • Keyword-targeted banner option. Our banner ads match the context of user searches and give you ideal placement, just to the right-side of search listings. • Besides the search engine exposure at our site, some of our advertisers are improving their general search engine rankings (Google, Yahoo, MSN) because of their advertising with us - a service that's worth thousands of dollars a month, but it's just a side benefit for our advertisers. • Mark-Taylor internal and external marketing campaigns help promote the engine and thus, your business to Phoenix residents.

6. Mark-Taylor Marketing Gives Advertisers More Exposure Mark-Taylor is continually promoting the local directory through various methods, including company-wide efforts and online marketing campaigns to give our advertisers more value. • Press releases/articles: First press release specifically about the search engine was picked up over 700 times by journalists thus far. Yahoo! News published the PRWeb release on October 1st, 2005. The Business Journal of Phoenixwrote an article on October 10, 2005. • Natural (Non-Paid) Search Listings: Mark-Taylor.com’s natural search rankings are rising dramatically at Google, Yahoo! and MSN due to the relevant local content supplied by the search engine. Now, the Mark-Taylor site and its search results pages can be located through the major search engines for various business-type searches. • Paid Search Marketing: Mark-Taylor is running a campaign with Google AdWords and other search engines to promote its website. Currently, Mark-Taylor is in the first paid position at Google for "Phoenix apartments." This is causing Mark-Taylor's web traffic and search engine usage to increase. • Local Search Box Giveaways: We are in the process of expanding the search engine’s reach by placing the search box on other local and charity sites. When your listing is in Mark-Taylor, you'll also be able to be found at other sites! • Deployment on Mark-Taylor Realty: Our sister site is being redesigned and will also include the local search engine. • Resident Newsletter: Monthly featured section in the resident newsletter sent to over 15,000 residents via email and mail • Sales integration: All sales staff have now been trained to promote the local directory to prospective residents, existing residents (they are pointed to the engine to find information) and solicitors (encouraged to advertise in the engine). • Promotional materials: Each of our 22 leasing offices now showcase displays that promote the search engine. Very recently, residents in each of our properties received a door hanger at their apartment announcing the search engine and explaining the value, where to find it, how to use it, etc. • Email marketing: Mark-Taylor is currently developing an email marketing campaign, scheduled to launch in early 2006. • Monthly Winner’s Give-Away: Since August 2005, we have awarded prizes to Monthly Winner’s entrants. As more residents and non-residents hear about the search engine and the “Monthly Winners,” a buzz is being created. • 1-click away from the search engine: Links to the search engine are now on all the Apartment pages and will soon be linked from on the home page. Search engine usage is increasing.

7. Comparative Advertising Let’s compare the cost and effectiveness of direct mailing 3500 postcards to local residents vs. placing a search and banner advertisement with Mark-Taylor. The “Mark-Taylor” figures listed in the table represent actual costs and results for one of our advertisers. Note that the Mark-Taylor campaign was a 3-month contract for approximately $700. • Direct mail is still an often-utilized method for advertising to potential local residents. • A very low cost direct mail piece would be $0.50/piece, or about $1,750 for 3500 postcards, plus the cost of your list. It would be very difficult to find a mailing list that would target those actually "in the market" for your business services, but let's say you could find such a list for $100. • Direct mail campaigns typically see a 1-2% response rate. That means that about 28 people (1.5% response rate) might take action. That “action” might entail visiting your website. • The brutal fact with direct mail and other untargeted advertising is that that the vast majority of people will only glance at along with other unsolicited mail items, and will likely toss in the garbage along with other irrelevant messages. • Compare cost per response: • Direct mail would cost about $66.67 per visitor • Mark-Taylor directory advertising only cost about $5.19 per highly qualified, in-the-market visitor to your site. • Compare effectiveness: • Direct mail might send 28 people to your site • Mark-Taylor can send 135 people to your site based on a conservative 3.86% response rate Besides the obvious conclusion that search is the clear winner in terms of value and results, search also carries with it other inherent benefits such as being the most trusted and targeted advertising available today.

8. Your Advertising Proposal For your high-profile business, we recommend a: Tier 1 (results 1-3) Search + Featured Sponsor banner package at a discounted price of $214.68/month. Retail price: $1,145.00 – discounts: 25% intro, 30% Mark-Taylor resident and 20% end-of-year (which we’ll extend for you until Jan. 27th). AD PACKAGE DETAILS • Fountain of Youth's search listing and banner ad would appear within the Health Services category/Plastic & Reconstructive Surgery subcategory. You might also consider additional placement in Health Services/Clinics and Health Services/Specialists. • Along with your category search listing and banner ad, Fountain of Youth's site would also appear in the top 3 positions for up to 50 keywords related to your business, such as: • laser, skin, clinic, plastic, reconstructive, surgeon, surgery, microdermabrasion, wrinkles, facial, etc. • You have the flexibility to choose whatever keywords you like and can change them whenever you want in order to best target your audience. • Your banner ad would appear in the Featured Sponsor section for the categories you choose as well as when searches for your 50 keywords are conducted. • Additionally, if you are interested in offering barter items, Fountain of Youth will receive prominent placement on the Monthly Winner's page, located at http://www.vortaloptics.com/mark-taylor/winners.htm. This high-traffic page is the third most popular subpage at Mark-Taylor and many give-away entries are received daily. • We will design a rotating banner for you for free • We will provide a free run-of-site banner which will give you additional exposure for non-category related searches. • Note: (The 30% Mark-Taylor discount will continue as long as you keep advertising with us, but the 25% intro and 20% December discounts are applicable only to the first term of contract. Therefore, I recommend signing at least a 6-month ad contract). To take advantage of this special advertising package, please contact: Jennifer Gosse | jgosse@vortaloptics.com | Phone: 866.369.2500 Ext. 705 | Fax: 702.974.6004 www.mark-taylor.com/residents.htm