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Marketing Your Twevent With

Marketing Your Twevent With. Dan Zelikman - @danzelikman. Seriously, This Guy is a Twitter Expert!?. Expert, No. Evangelist, Yes. (i-’van-jə-list). Seriously, This Guy is a Twitter Expert!?. Expert, No. Evangelist, Yes (i-’van-jə-list) An enthusiastic advocate

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Marketing Your Twevent With

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  1. Marketing Your Twevent With Dan Zelikman - @danzelikman

  2. Seriously, This Guy is a Twitter Expert!? • Expert, No. Evangelist, Yes

  3. (i-’van-jə-list)

  4. Seriously, This Guy is a Twitter Expert!? • Expert, No. Evangelist, Yes • (i-’van-jə-list) • An enthusiastic advocate • Twitter allows Tweeps to “pay it forward” • Announce the event • Let your Tweeps do the work

  5. Twitter, Tweet, Twitter • Micro-blogging • 140 character (or less) announcements • Create networks of followers • Share thoughts, links, pictures, videos • Communicate directly yet publically • Searchable • Measurable

  6. Posts & Announcements Name, Location, Web, Bio, Followers

  7. Who Even Uses This “Twitter?”

  8. Potential

  9. International Event Planned Through TwitterTwestival

  10. The International Twestival • Began in London with a small food drive • Realization that making it global was key • Invited the entire world to participate • Chose Charity Water as a recipient • Twittered, blogged, & virally spread

  11. Results • 175+ cities held an event on the same day • Over $250,000 raised during the period • 34,308 tweets including #Twestival • 6,603 individual accounts • 344 new Twitter accounts began • 3,955 re-tweets • 11,808 links to a #Twestival site * All this recorded, from February 9 – February 15, 2009

  12. Local Style Twestival Planned Through TwitterHonolulu Twestival

  13. Objectives • 2 weeks timeframe • Find a venue • Provide food • Provide entertainment • Organize the whole thing for 200+ people to enjoy • With a budget of $0.00

  14. Twestival – Local Style • Planned & executed in less than 2 weeks • 100% volunteer driven • Dozens of local company sponsorships • AIG Hawaii, eHawaii.gov, Hawaii-Aloha.com, Prudential, KGMB9, Honolulu Advertiser, Star Bulletin, Alltop, Pono, HonBlue… • Volunteer local entertainment • Guy Cruz, Anuhea, Mailani Makainai, Jama Hang, and Sunset

  15. Results • 167 tickets sold online • 37 tickets sold at the door • With a goal of $4,000 Honolulu raised $7,000 • 800 followers of Honolulu Twestival • Hundreds of tweets, comments, photos, and even some videos

  16. So What Can You Do?Baby Steps

  17. First Things First • Choose the event, create a page • It’s all about the #hashtags

  18. Closing Thoughts • Twitter is not the only tool • Paid advertising  free viral • Send traffic to a central location • Be prepared for the visits • Multiple touch points • Reiterate and respond

  19. Cheers for your time.@danzelikman

  20. #AlohaFriday • @NEENZ • @NathanKam • @MichealNi • @RoxanneDarling • @OahuVB • @DavidHTA • @AllAboutHawaii • @Hawaii • @aloha_aina • @ChunLum • @atmarketing • @KrislynHash • @TessStaadecker • @erikaengle • @KGMB9 • @VBrown

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