820 likes | 851 Views
E-COMMERCE AN INTRODUCTION Dr. Hassan Nojumi. Questions to Ask. Questions to Ask. What is it that you want to sell?. Questions to Ask. What is it that you want to sell? Who are your targeted customers?. Questions to Ask. What is it that you want to sell? Who are your targeted customers?
E N D
E-COMMERCEAN INTRODUCTIONDr. Hassan Nojumi E-Commerce Dr. Hassan Nojumi
Questions to Ask E-Commerce Dr. Hassan Nojumi
Questions to Ask • What is it that you want to sell? E-Commerce Dr. Hassan Nojumi
Questions to Ask • What is it that you want to sell? • Who are your targeted customers? E-Commerce Dr. Hassan Nojumi
Questions to Ask • What is it that you want to sell? • Who are your targeted customers? • How do you want to approach them? E-Commerce Dr. Hassan Nojumi
Questions to Ask • What is it that you want to sell? • Who are your targeted customers? • How do you want to approach them? • Where and when to start? E-Commerce Dr. Hassan Nojumi
Customers E-Commerce Dr. Hassan Nojumi
Customers • Pricing (Uniform, Case-By-Case, Grouping) E-Commerce Dr. Hassan Nojumi
Customers • Pricing (Uniform, Case-By-Case, Grouping) • Incentive Purchasing (Clubs, Cross-Selling, Rebating) E-Commerce Dr. Hassan Nojumi
Customers • Pricing (Uniform, Case-By-Case, Grouping) • Incentive Purchasing (Clubs, Cross-Selling, Rebating) • Customized Service E-Commerce Dr. Hassan Nojumi
Requirements E-Commerce Dr. Hassan Nojumi
Requirements • Having a registered web site E-Commerce Dr. Hassan Nojumi
Requirements • Having a registered web site • Software to manage business E-Commerce Dr. Hassan Nojumi
Requirements • Having a registered web site • Software to manage business • Reliable, competent staff E-Commerce Dr. Hassan Nojumi
Software to Manage E-Commerce Dr. Hassan Nojumi
Software to Manage • Customers E-Commerce Dr. Hassan Nojumi
Software to Manage • Customers • Products E-Commerce Dr. Hassan Nojumi
Software to Manage • Customers • Products • Promotions (Marketing) (BRANDING) E-Commerce Dr. Hassan Nojumi
Software to Manage • Customers • Products • Promotions (Marketing) (BRANDING) • Orders E-Commerce Dr. Hassan Nojumi
Handling Orders E-Commerce Dr. Hassan Nojumi
Handling Orders • Shipping and Handling E-Commerce Dr. Hassan Nojumi
Handling Orders • Shipping and Handling • Payment Processing E-Commerce Dr. Hassan Nojumi
Handling Orders • Shipping and Handling • Payment Processing • Processing of Returns/Repairs E-Commerce Dr. Hassan Nojumi
Handling Orders • Shipping and Handling • Payment Processing • Processing of Returns/Repairs • Customer Service/Care E-Commerce Dr. Hassan Nojumi
Transaction Management E-Commerce Dr. Hassan Nojumi
Transaction Management • Online Shopping Carts E-Commerce Dr. Hassan Nojumi
Transaction Management • Online Shopping Carts • Product Availability Check E-Commerce Dr. Hassan Nojumi
Transaction Management • Online Shopping Carts • Product Availability Check • Payment Credit Authentication E-Commerce Dr. Hassan Nojumi
Transaction Management • Online Shopping Carts • Product Availability Check • Payment Credit Authentication • Shipping and Handling E-Commerce Dr. Hassan Nojumi
Payment Forms E-Commerce Dr. Hassan Nojumi
Payment Forms • Bank account transfer E-Commerce Dr. Hassan Nojumi
Payment Forms • Bank account transfer • Credit and debit cards E-Commerce Dr. Hassan Nojumi
Payment Forms • Bank account transfer • Credit and debit cards • Cybercash E-Commerce Dr. Hassan Nojumi
Payment Forms • Bank account transfer • Credit and debit cards • Cybercash • Cybercheck E-Commerce Dr. Hassan Nojumi
Transaction Security E-Commerce Dr. Hassan Nojumi
Transaction Security • Encryption technologies E-Commerce Dr. Hassan Nojumi
Transaction Security • Encryption technologies • Digital ID cards E-Commerce Dr. Hassan Nojumi
Transaction Security • Encryption technologies • Digital ID cards • Passwords E-Commerce Dr. Hassan Nojumi
Transaction Security • Encryption technologies • Digital ID cards • Passwords • Digital signatures E-Commerce Dr. Hassan Nojumi
Strategy • Selected way of being effective (moving in the right direction) • Tactics • Selected way of being efficient (moving fast) E-Commerce Dr. Hassan Nojumi
Business Tactics E-Commerce Dr. Hassan Nojumi
Business Tactics • Online customer surveys E-Commerce Dr. Hassan Nojumi
Business Tactics • Online customer surveys • Branding E-Commerce Dr. Hassan Nojumi
Business Tactics • Online customer surveys • Branding • Customer support ( Returns/Repairs/Rebates ) E-Commerce Dr. Hassan Nojumi
E-Marketing E-Commerce Dr. Hassan Nojumi
E-Marketing • Why is your product a solution to customer’s problems and needs? E-Commerce Dr. Hassan Nojumi
E-Marketing • Why is your product a solution to customer’s problems and needs? • Why Is your product superior to products from other retailers? E-Commerce Dr. Hassan Nojumi
E-Marketing • Why is your product a solution to customer’s problems and needs? • Why Is your product superior to products from other retailers? • Why should customers stay? E-Commerce Dr. Hassan Nojumi
Attractive Web Site E-Commerce Dr. Hassan Nojumi
Attractive Web Site • Pleasant to browse E-Commerce Dr. Hassan Nojumi