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This project aims to understand the links between threats to biodiversity and society's responses, and their impact on species and ecosystems. It provides a comprehensive multimedia resource package that includes information on environmental problems, conservation strategies, and organizations involved in biodiversity conservation.
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Information Context for Biodiversity ConservationInfo2000 proposal #5052July 1997
Consortium Partners • Union of International Associations (UIA)Brussels - Coordinator • World Conservation Monitoring Centre (WCMC) Cambridge • Nordic School of Management (NSM)Oslo • AIDEnvironment, Amsterdam
Project Goals -- Understanding • Links between threats to biodiversity • Organized responses of society to these threats • Impact of both on conservation of species and ecosystems • Involvement of users as partners
Integrated Multimedia Resource Package • Key environmental problems and their interactions • Societal action dealing with these problems • Species, ecosystems and sites affected by problems and solutions • Organizations concerned • Other information sources, external websites, etc
Links together ... • Information on threatened species and habitats • Cultural, geographic, heritage contexts • Policy, economic and social contexts
Hyperlinked context • Taxonomic tree structures of species • Current environmental threats • Conservation strategies, treaties • Species action plans • International organizations • Bibliographic references
Hyperlinked Datasets Marine habitats Protectedareas Plants Forest habitats Animals Bibliography Problems Organizations Strategies 7
Project addresses needs of ... • Policy makers, government administrations, field officers • Educational institutions, libraries, journalists / media, students • NGOs, advocacy organizations, activists • Researchers • Concerned citizens
Focus: Europe • Natura 2000 (***) • Biological and Landscape Diversity (Council of Europe) • Environmental Programme for Europe (UN/ECE) • Environment in Developing Countries (EU) • Community Action Programme on the Environment (***) • Parks for Life: Action for Protected Areas (IUCN)
Focus: Europe in the World • Bern Convention (19**) • Bonn Convention (19**) • Ramsar Convention (19**) • Caracas Action Plan (19**) • Global Biodiversity Strategy (19**) • Agenda 21 (1992)
Focus: European elements • European agreements • European directives • European aspect of international agreements • European data sources • European websites • European production • European languages
Related EU-funded Partner Initiatives • Management of CITES trade data • preparation of EU Annual Report • development of Wildlife Trade Reference • Support to EEA in development of EIONET • advice on Clearing House Mechanism • Support to EEA Topic Centre on Nature Conservation • Involvement in information campaign on • Pan-European Biological and Landscape Diversity Strategy
Information sources • WCMC datasets: • threatened species • protected areas and sites • habitat maps (marine/forests) • UIA datasets: • perceived world problems • advocated strategies/actions • international and regional organizations
European sources • Secretariats in Europe • international organizations • European regional organizations • Meetings in Europe • international organizations • European regional organizations • Memberships in Europe • International organizations • European regional organizations
Project results • CD-ROM • Website(s) • Hybrid CD-ROM / Web • Interactive involvement of user-partners
Strategy: Product-Process-Service • Single tangible “product” - CD-ROM • Ongoing “service” - website(s) • Interactive process
Strategic cycle • Information gathering (+ feedback) • Information processing and refinement • Marketing of product-service • Updating and reviewing information • Dissemination (notably to evoke feedback)
Strategic Impact for Info2000 • Present multimedia content • Stimulate policy relevance of multimedia • Support two European content providers • Support multimedia content innovation • Increase user/information interactivity • Reduce gap between suppliers and users • Make available integrated datasets • Support implementation of EU commitments
Work to be done: Information • Augment existing datasets • Create new datasets • Improve links between datasets • Improve links to partner datasets • Improve links to third-party sites • Implement feedback processes • Increase access to datasets
Work to be done: Multimedia • Develop map facilities • Develop image facilities • Develop sound facilities • Develop 3-D displays • Develop interface design
Work to be done: Software • Clickable images and maps • Integrating automatic translation • Feedback, forum and access facilities • Webserver issues (including billing) • Exploitation of VRML for 3D • Exploitation of search engines • Interface design
Work to be done: Marketing • Undertake user workshops • Develop sponsorship relationships • Clarify user needs and demands • Undertake Web marketing • Product-service launch
Work to be done: Workshops • Euro2000 • South Pacific • etc • etc *******
Product Languages (+ English) • UIA • Interfaces: French, German • Subject queries: Fr, Ge, Ne, Sp, It... • Title translation: Fr, Ge, Sp, Ne, No… • Text translation: Fr, Ge, Sp • WCMC • Interfaces: Fr, Sp • Text translation: Fr, Sp
Technology base of Partners (use of computers) • UIA • Reference book publication (1972- ) • Local area network (1984- ) • CD-ROM Folio publication (1995- ) • Website - static (Jan 1996- ) • WCMC • Reference book publication (1980-) • Local area network (1981- ) • GIS-ARC/INFO (1989- ) • Webserver - dynamic (1994- )
Technology for Project • Software (Windows environment): • Databases: Revelation, FoxPro*** • CD-ROM: FolioViews (or alternative) • Webservers: To be determined • Standards: HTML, VRML, Folio • Hardware: • CD-ROM • Webservers: To be determined
Innovative Features • Integration of disparate datasets • Extensive hyperlinking • Interactive access by users to datasets • User access to user feedback • User own-use annotation (on CD) • Integrated multimedia: maps, 3D, AV • Integrated use of WWW & CD-ROM • Issue-specific sponsorship opportunities • Innovative partnerships & User-partners
Marketing Plan • Involvement of users as partners • User workshops at international events • Information via partner networks • Use of commercial distribution network • Internet/Web marketing techniques
Business Plan =Cost recovery and Reinvestment • Flexible response to business uncertainties • Rapidly evolving product-service • Flexible pricing & Marketing experiments • Ensure low data costs through partnerships • Build on existing infrastructure • Develop sponsorship arrangements • Reconfigure in response to feedback
Prototype: Features • CD-ROM access and navigation software • Multi-lingual access + data • Integration of partner datasets • Map facilities (pre-clickable) • Image and sound possibilities • Use of 3-D displays of interlinkages • Web integration (+ query links) • Facilities for data modification by user
Prototype: Data Contents • Threatened animals: 9,758 • Threatened plants (Europe): 4,728 • Protected areas (188 countries) • Habitats / country: marine: 99; forest: 179 • Perceived world problems 29,021 + loops • Strategies & responses 22,710 • International organizations 3,689 • References: UIA 4,053; WCMC 9,966
Prototype: Multimedia Contents • Maps • Images • Sound • 3-D displays