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Fastrack Watches - Stylish Timepieces for the Youth

Fastrack, a product of Titan Group, is the third largest independent watch brand in the country. Targeted at youth, it reflects their attitude and serves as a fashion statement with its trendy designs. Fastrack's marketing strategy includes advertisements, promotions, events, tie-ups with MTV, and an impulse purchase approach. The latest Neon collection appeals to party-goers with its unique style and media presence. Explore Fastrack's world through its distribution network and online stores. Visit the reference links for more information.

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Fastrack Watches - Stylish Timepieces for the Youth

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  1. Jinto Antony Kurian

  2. Company • Product of Titan group • Came into existence in late 90’s • Third largest independent watch brand in the country.

  3. For Whom? • Targeted at youth • Fashion statement • Reflects the attitude of the youth

  4. Marketing strategy • Advertisement, promotion and events. • “How many you have” • Tie up with MTV • Pricing and positioning of distribution network • Impulse purchase

  5. New collection • Neon • Targeted at party goers • USP • Media portal • Neon

  6. Reference • http://www.thehindubusinessline.com/2005/06/22/stories/2005062201510900.htm • http://www.hindu.com/2005/06/22/stories/2005062208001900.htm • http://www.blonnet.com/2007/09/01/stories/2007090151170500.htm • http://media.fastrack.in/ • http://www.fastrack.in/ • http://ishare.rediff.com/filevideo.php?id=67653 • http://www.titanworld.com/titan/stores/watches/Profile.asp

  7. Thank You

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