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@Fokus Security: Location Service for Security Companies

A new business case for Indagon technology focusing on security professionals in China. Innovative features, market analysis, and risks involved in the industry.

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@Fokus Security: Location Service for Security Companies

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  1. @Fokus Security: Location Service for Security Companies Luis Felipe Del Carpio Vega JiahuaChang Shan Gao ZhihengYang S-72.3510 Product Development of Telecommunications Systems

  2. Background Type of service - The workshop objective: Propose a novel business case for Indagon • Technology base: Indagon’s @Fokus service • Advantages • Cost effective in the range of 0.5 – 2 m accuracy • Flexible and cost effective installation of DGPS base stations • Works well during sunspots’ intense activity • Threads: • Escaping customers • Current domestic market is small S-72.3510 Product Development of Telecommunications Systems

  3. Service Concept • Build new elements on top of @Fokus to create an incremental innovation and compete in an international market. • @Fokus Security brings added value to security professionals by offering: • Fast Help-calling/emergency mechanism. No need to talk to ask for help. • Mobile screen to observe the location of partners/clients needing help. • Improve security measures/holes by enhanced visibility of partners/clients . • The service is intended to be used in China by private/public security companies • As part of Indagon's politics, we suppose to have a suitable partner • The local partner responsibility is to run the service locally and Indagon's role is to provide the technology elements of the service and technical consulting. S-72.3510 Product Development of Telecommunications Systems

  4. Market Study • The first emerging market in our mind is China. • Growth of 20%-30% in the market of security services/ products. (ref) • Significant increase of wealthy people in China. • More international events and fairs happening. • The security service for VIPs/valuable objects in big/crowd events can be new segment for us. • @Fokus Security can meet the increasing need in VIPs/valuable objects security service. S-72.3510 Product Development of Telecommunications Systems

  5. Market Study • Total security market: 12 billion euros • Security products market: 7 billion euros • Security construction and installation: 4,2 billion euro • Security service: 0,8 billion euro • Security industries: 15000 • Security companies: around 3000 • Security Staff: 4 million • Biggest Cities: Beijing(22m), Shanghai (19m), Guangzhou(14m) S-72.3510 Product Development of Telecommunications Systems

  6. Market Study - Risks • There is no direct competitors in the market segment. • Geographical survey and agriculture research market are covered most by GPS manufacturers /service providers. • However, the GPS service provider can be most possible competitor in the market. • Another possible threat to our service are traditional security companies and body guarding agents that may be rely on human eye than using DGPS devices. But in big event such as Shanghai World Expo 2010, the DGPS can help the customers to locate objects/people faster and in a more effective way. S-72.3510 Product Development of Telecommunications Systems

  7. Business Model

  8. Service Description Operation center + servers IP network + @Fokus Security Client Client Guards Guards Guards

  9. Marketing plan Build partnership/business relationship with high level private security companies and local authorities (own/control security companies). Be security sponsor or build cooperation relationship with the organizers of large events. After a building relationship with our potential customers, we can start direct sales. For long term, based on our reputation and relationship building, we believe we can become the key player in the market segment of security DGPS service.

  10. Risk analysis • Weakness: Price is higher than GPS, less people know about DGPS. • Threat: The DGPS technology is not new and unique. The local manufacturers and service providers can produce eventually similar products and providing similar service in even lower price. Quality and cost will be the key of our service.

  11. References Questions • [1] Security market research in China 2007, http://www.gxud.com/guojifa/200808/11-325374.shtml • [2] Chinese private wealth report 2010, http://baike.baidu.com/view/3434910.htm S-72.3510 Product Development of Telecommunications Systems

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