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Filling the Agricultural Extension Gap Using ICT & Media

Filling the Agricultural Extension Gap Using ICT & Media. Delore Zimmerman, Ph.D. Praxis Strategy Group & AdFarm. General Assembly Rome • June 2012. AGRICULTURE In History 1st technology industry 1st information industry.

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Filling the Agricultural Extension Gap Using ICT & Media

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  1. Filling the Agricultural Extension Gap Using ICT & Media Delore Zimmerman, Ph.D. Praxis Strategy Group & AdFarm General Assembly Rome • June 2012

  2. AGRICULTURE In History 1st technology industry 1st information industry Let us never forget that the cultivation of the earth is the most important labor of man. When tillage begins, other arts follow. The farmers, therefore, are the founders of civilization. Daniel Webster, American Statesman

  3. Communications Revolution Creates New and Profitable Opportunities in Agriculture • Improves Production • Plan & work with suppliers – make better purchasing decisions • Crop & livestock management – to use best practices • Finance – to access • Timing – the right information at the right time. • Improves Market Access & Profitability • Identify buyers • Produce to standards of buyers and consumers • Inform consumers • Reduce transaction costs • Contributes to building an enabling business environment • Connects Farmers to Other Farmers & Ag Value Chain • Aggregating supply to meet larger demand • Finding the best input suppliers • Information sharing amongst farmers • Awareness of government policies and programs

  4. The Agriculture Extension Gap • Agriculture Extension Workers • Per Farmer • Developed Countries = 200 • Africa = 4,000 • Ghana = 1,300

  5. GHANA • Highlights evidence-based, best production practices • Showcases successful farmers • Raises awareness of government policies and program resources • Training based on “Behavior Change Communications” framework to encourage actions needed to strengthen value-chain and market • Uses stories and literal examples • Weekly national television show on Ghana TV • Radio partners • DVD library • Next –> mobile services http://www.farmchannelghana.com

  6. GHANA • Examples of Shows • Safe use of pesticides on-farm demonstration • Farmer Brown success story about rabbit raising • Methods for animal production • Fishing practices – focus on cage fishing • Agriculture trade fair highlights • Proper use of fertilizers • Practices for new cassava variety farmchannlegh

  7. GHANA Private-Public Partnership Plus many other sponsors from agri-business and international development groups. Directorate of Agricultural Extension Services

  8. Bangladesh • Assess current programming • Plan new programming • Techniques for research and development of content • Training for TV and radio farm broadcasters in production and editing Mati O Manush (Earth& Man) Program

  9. THANK YOU Contact for More Information: Delore Zimmerman delore@praxissg.com USA Richelle Matthews richelle@praxissg.com CANADA Tony Mensah Abrampah Tony.Abrampah @praxissg.com GHANA

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