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KM/IC Language Games: researching intangibles through the prism of the business model

KM/IC Language Games: researching intangibles through the prism of the business model. projects. levels of analysis homogeneity - sampling how do we fit people in ? methodological aesthetic. global societal sectoral industry strategic group community of practice firm

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KM/IC Language Games: researching intangibles through the prism of the business model

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  1. KM/IC Language Games:researching intangibles through the prism of the business model 2nd EDEN Seminar on Intangibles & IC

  2. projects • levels of analysis • homogeneity - sampling • how do we fit people in ? • methodological aesthetic global societal sectoral industry strategic group community of practice firm production group individual … 2nd EDEN Seminar on Intangibles & IC

  3. anxieties around direction & control accounting, intangibles, book/market post-Crash - external asset & process visibility public / private sector relations shift to services globalization, new competition internal asset & process visibility, IT asset / infrastructure specificity / universality humanizing, ethics, emotion, socializing, CSR, sustainability rates of techno-change, impact on K impact of financial services on rest of economy metrics analytics ways of thinking language beyond ‘asset’ - intangibles beyond ‘rationality’ - emotion, bounded rationality, ethics 2nd EDEN Seminar on Intangibles & IC

  4. beyond ‘assets’ - to intangibles universe of things known to exist = resources valuation  codification 2nd EDEN Seminar on Intangibles & IC

  5. what about things not known to exist - yet ? 2nd EDEN Seminar on Intangibles & IC

  6. knowledge-absence & human agency two contrasting but complementary aesthetics knowledge-presence - measuring, computing, rational deciding, rigorously determined (theory-based) practice Knightian uncertainty or knowledge absence -creative (agentic) responding, bricolage, learning-by-doing measure-driven agency-driven 2nd EDEN Seminar on Intangibles & IC

  7. what language/s for ‘beyond rationality’ ? measure-driven • la-la land, new wave, unstructured (natural) language … • complementarity with rigorous (formal) language • concept of ‘tool’ • non-rivalrous resources, knowledge as non-rivalrous • choosing (synthesizing) vs choosing (rigorously) • ethical entailments agency-driven 2nd EDEN Seminar on Intangibles & IC

  8. spiral of knowing, learning & doing tool measure driven agency driven artifact 2nd EDEN Seminar on Intangibles & IC

  9. types of knowing - and why KM • episteme, techne, phronesis, metis, … • know-how, know-what, know-why, know-when, know-feel, know-faith, etc…. • explicit / tacit • logos, ethos, pathos • DIKW • know-ability of the universe • knowledge as entailment of knowledge-absence • substantiality • valuing skills, reputation, risks • knowledge and difference 2nd EDEN Seminar on Intangibles & IC

  10. OK - fancy enough, but how does this all work in business ? paradigm shift in research language - from causal modeling to clarifying agency 2nd EDEN Seminar on Intangibles & IC

  11. what is curious about these pictures ? 2nd EDEN Seminar on Intangibles & IC

  12. before the ‘discovery’ of perspective 2nd EDEN Seminar on Intangibles & IC

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  15. Perugino 1481 Leonardo da Vinci 1498 the beginning of the Age of Science - Bacon (1600), Newton (1680) new paradigm of objective understanding 2nd EDEN Seminar on Intangibles & IC

  16. measurement and ‘the real’ the way it looks - or the way it really is ? is this all we need to know about … ? 2nd EDEN Seminar on Intangibles & IC

  17. are these simply ‘bad’ pictures ? 2nd EDEN Seminar on Intangibles & IC

  18. language is a human/social tool for specific purposes and contexts • NO universal research tools • framing the research question - crucial first step • researching agency and its place in business is a different kind of problem 2nd EDEN Seminar on Intangibles & IC

  19. agency-oriented language ? • potential rather than existence • agency NOT rigor • creativity / growth / innovation / entrepreneurship - NOT allocation • non-rivalrous resources - ‘tools’ • capital ? 2nd EDEN Seminar on Intangibles & IC

  20. dynamic in-the-world concept of our ways of knowing - D, M, P, L + ‘values’ values language/s data meanings practices tacit K 2nd EDEN Seminar on Intangibles & IC

  21. relax & recap • collision - synthesis of causal and agentic ways of knowing • e.g. interplay of rivalrous and non-rivalrous resources (assets and potentials) • intangibles are of two very different types - unmeasured assets (ICa) and unrealized potentials (ICp) • how can we control these differing resources ? • unmeasured assets - simply do better, improve accounting, e.g. churn rate • unrealized potentials - i.e. human agency • entrepreneurial imagination - vision • agentic activities of the people comprising network that creates value 2nd EDEN Seminar on Intangibles & IC

  22. decision making with TC & IC • firm = sum (TC + ICa) • firm = product (TC*ICp) • Penrose, problematize resources • supplementary balance sheet might capture some ICa - but NOT ICp • valuation - cost, market, income, ranking • valuation of combination only through application in a specific context • capital ? 2nd EDEN Seminar on Intangibles & IC

  23. concept of ‘capital’ • capital, land & labor • Fisher’s definition - hayrake, standing apart, carry forward • capital is always potential thus NOT an asset • value demands re-attachment, sale, application, use, consumption • transaction realizes value - in the real world is always contingent • capital needs agentic practice to realize any value • without this (e.g. a theory of the firm) capital is without value • does use increase or consume ? • capital’s value is contingent, indefinite, subject to ‘manipulation’ • human, structural, relational, organizational, social, cultural, … • usury (appropriation of others’ agency) 2nd EDEN Seminar on Intangibles & IC

  24. supply (capitals) & demand (?) why ‘supply-side’ TC and IC only ? accounting ignores (?) created demand and expectations as assets - inability to account for the costly creation of ‘economic rents’ 2nd EDEN Seminar on Intangibles & IC

  25. towards managing agency & potentiality • methodological aesthetic of the agentic paradigm • NO single causalities • ALWAYS multiple causalities • ambiguities create ‘space’ for agentic inputs • framing • constraining • agentic input • encouraging • preparing • learning • sustaining 2nd EDEN Seminar on Intangibles & IC

  26. building the business model entrepreneurial imagination - vision government standards competitor’s marketing funding entrepreneur’s moral/ethics labormarket seeing the business model as a constructed and context-specific language technological advance 6th IFKAD 2011

  27. managing one’s own agentic capabilities • emotional - EI, faith, know thyself • preparation • openness & doubt - critical position • study • courage, determination, persistence, … • Clausewitz’s sense of ‘the intelligent person’ 2nd EDEN Seminar on Intangibles & IC

  28. managing others’ agency • persuasion NOT incentives • management as a talking game • logos, ethos, pathos • rhetoric • structuring and delivering persuasive arguments • getting others to do what you cannot - and therefore cannot direct them to do • sustaining the productive relationship • principal-agent theory 2nd EDEN Seminar on Intangibles & IC

  29. generating value • through the lens of the entrepreneurial imagination • see what might be valued • how it might be generated • who else’s agency is necessary • how they might be engaged • how sustained through time • BM as space (ba) and time (clock) • value generation as work 2nd EDEN Seminar on Intangibles & IC

  30. double spiral - non-zero costs - non-equilibrium human agency agentic work as making a difference in a real and imperfect world 6th IFKAD 2011

  31. concluding comments • ‘knowledge’ is an empty and confusing notion • Knowledge Age, intangibles as drivers of SCA etc? • discourse is between causal and agentic, not tangible and intangible • Post-Modern era as agency-intensive rather than information-intensive • why? • customer power + globalized competition = disappearance of monopoly rents = drive to innovation • what are ‘services’ if not agency-intensive ? • KM/IC impetus does NOT come out of the difference between tools and skills - but from the uncertainty-driven difference between measured and potential • KM/IC discourse is a path to understanding valueand growth - plus intermediate issues such as ‘business models’, ‘entrepreneurship’ and ‘work’ 2nd EDEN Seminar on Intangibles & IC

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